Lisho Ukuthini Ibhokisi Lokubhema?

Yini eyenzaIbhokisi Lokubhema Kusho ukuthini?

Igama "ibhokisi lokubhema” kungase kuzwakale kungajwayelekile kwabaningi, kodwa kunendawo ebalulekile ezimbonini zikagwayi nezensangu. Njengoba amasiko okubhema ethuthuka futhi nemiklamo yokupakisha ishintsha, incazelo ye-“ibhokisi lokubhema” iye yanda ukuze ihlanganise nezincazelo ezihlukahlukene. Kule bhulogi, sizohlola incazelo ye-aibhokisi lokubhema, umlando wayo, indima yesimanje yokupakishwa kukagwayi, kanye nokubaluleka okukhulayo kokusimama ekwakhiweni kwala mabhokisi, ikakhulukazi eNyakatho Melika naseYurophu.

Incazelo ye-aIbhokisi Lokubhema

Emqondweni wayo, "ibhokisi lokubhema” ibhekisela esitsheni esiklanyelwe ukugcina imikhiqizo ehlobene nokubhema, njengogwayi, ugwayi, noma insangu. Ngokwesiko,amabhokisi okubhemaziye zahlotshaniswa nokupakishwa kukagwayi, ngokuvamile okuhlanganisa izinto eziqinile ukuze kuvikelwe okuphakathi emswakama nasekulimaleni. Leli gama liphinde lakhula ukuze lifake izindlela ezintsha zokupakisha kanye nezinsiza ezihlobene nokubhema.

Ngokwesibonelo, aibhokisi lokubhemakungase kubhekisele emaphaketheni kagwayi anegobolondo eliqinile abantu ababhemayo abaningi abawajwayele, noma kungasho ukupakishwa okukhethekile kwemikhiqizo yensangu, okuvamise ukuhlanganisa amakhompathimenti nezigxivizo eziqinile ukuze kuqinisekiswe ukusha nokuhambisana nemithetho. Njengoba imboni ikhula, kanjalo amafomu nemisebenzi yeamabhokisi okubhema.

I-Evolution yeAmabhokisi Okupakisha Ugwayi

Amabhokisi okupakisha ugwayi asehambe ibanga elide kusukela ekuqaleni kwekhulu lama-20. Esikhathini esidlule, ugwayi wawuthengiswa ufakwe emaphaketheni ephepha athambile noma ngisho nawodwa kwamanye amazwe. Kwaze kwaba yilapho kwanda imikhiqizo efana ne-Marlboro lapho amabhokisi kagwayi aqinile aba uphawu lokunethezeka nokuvikelwa komkhiqizo. I-flip-top box ye-Marlboro, eyethulwa ngeminyaka yawo-1950s, yashintsha ukupakishwa kukagwayi ngokunikeza ukulondolozwa komkhiqizo okungcono nomuzwa wokuphela okuphezulu. Lo mklamo wawungasebenzi nje kuphela kodwa futhi usize ukusungula ubunikazi bomkhiqizo.

Emashumini eminyaka adlule, ukupakishwa kukagwayi kuye kwaba nezinguquko eziningana, okuqhutshwa izinguquko ezintweni, imithetho yezempilo, kanye nokuthandwa ngabathengi. Namuhla, amabhokisi kagwayi ngokuvamile enziwe ngekhadibhodi eqinile, insimbi, noma izinto ezivumelana nemvelo ukuze zihlangabezane nezidingo zokusimama.

Amathrendi esimanjemanje kuUkupakisha Ugwayi

Ezimakethe zanamuhla, ikakhulukazi eNyakatho Melika naseYurophu, izitayela zokupakishwa kukagwayi zithonywe kakhulu izici ezimbalwa: ukusimama, izinguquko zokulawula, kanye nobunikazi bomkhiqizo. Ake sihlukanise lezi:

Ukusimama: Enye yezitayela ezibaluleke kakhulu ekufakweni kukagwayi ukushintshela ezintweni ezithinta imvelo. Abathengi bakhathazeka ngokwandayo ngomthelela wemvelo, futhi imikhiqizo iphendula ngokusebenzisa iphepha eligaywe kabusha, oyinki ababolayo, kanye nokunciphisa ukusetshenziswa kwepulasitiki. Isibonelo, e-Europe, imithethonqubo yokupakishwa kwepulasitiki iphushe amabhrendi ukuthi asungule izinto ezintsha ezifana nebhodi lamaphepha noma amapulasitiki asekelwe ezitshalweni. Umgomo uwukunciphisa imfucuza ngenkathi kugcinwa ukuqina nokukhanga okubonakalayo kokupakishwa.

Izexwayiso Neziqondiso Zezempilo: Emazweni amaningi, ukupakishwa kukagwayi kuneziqondiso eziqinile zezixwayiso zezempilo. Ukwethulwa kwemithetho yokupakisha engenalutho ezindaweni ezifana ne-Australia nezingxenye ze-Europe kuholele ekwehleni kokubonakala komkhiqizo emabhokisini kagwayi. Kunalokho, ukupakisha manje kugxile kakhulu ekuletheni imilayezo emelene nokubhema enezixwayiso zezempilo eziyingcaca. Naphezu kwalezi zinguquko, amabhrendi afana ne-Marlboro azivumelanise nezimo ngokushintsha amasu azo okumaketha abhekise ekukhuthazeni ezinye izindlela “zokungabhemi”, njengemikhiqizo yokufutha.

Ukuklama Nokusungula: Ngisho noma kunezingcindezi zokulawula, izinhlobo zikagwayi zisatshala imali eningi ekusungulweni kokuklama. Ukupakisha kuhlala kungenye yezindawo ezimbalwa zokuthintwa lapho izinkampani zingagcina ukuhlukaniswa komkhiqizo. Isibonelo, i-Marlboro ibilokhu isebenzisa uhlelo lwayo lombala obomvu nomhlophe ukuze idale umuzwa wokujwayela nokuvelela. Amanye amabhrendi, afana ne-Zhonghua e-China, agxile kuzimpawu zegolide nemiklamo ewubukhazikhazi ukukhanga imakethe ephambili.

Gxila ku-Marlboro ne-Zhonghua

UMarlboro usengumholi kuukupakishwa kukagwayiumhlaba. Ibhokisi layo le-flip-top eliyisithonjana lingeminye yemiklamo eyaziwa kakhulu embonini, futhi uhlobo luhlala lujwayelana nezimo zemakethe. ENyakatho Melika naseYurophu, ukupakishwa kwe-Marlboro sekushintshele ekugcizeleleni ikhwalithi ye-premium futhi, muva nje, ukusimama. Inkampani izame ngezinto ezintsha ezinikeza izinzuzo zemvelo ngaphandle kokudela ubuqotho bephakheji.

I-Zhonghua, uhlobo lukagwayi waseShayina olusezingeni eliphezulu, luthatha indlela ehlukile. Ukupakishwa kwayo kugxile kakhulu esikweni lamaShayina, kusetshenziswa izimpawu zengcebo nempumelelo, njengephepha legolide nemiklamo eyinkimbinkimbi. Nakuba ibhekelela kakhulu imakethe yaseShayina, iZhonghua iphinde yazuza amandla ezimakethe zomhlaba lapho ugwayi ophambili udingeka khona. Ukusetshenziswa kwezinto zikanokusho nemiklamo ewubukhazikhazi kusiza ukuhlukanisa umkhiqizo kwabaqhudelana nabo.

Amabhokisi Okupakisha Ugwayi embonini yeCannabis

Igama "ibhokisi lokubhema” ayigcini nje ngogwayi. Eminyakeni yamuva, imboni ye-cannabis yamukele inguqulo yayo yebhokisi lokupakisha likagwayi, elivame ukugxila ekusebenzeni nasekuhambisaneni nezindinganiso zokulawula. ENyakatho Melika, insanguibhokisi lokubhemaeskumele ihambisane neziqondiso eziqinile zokupakisha eziqinisekisa ukuphepha kwezingane, ubusha bomkhiqizo, kanye nokuvimbela ukuphazamisa.

E-Europe, imboni ye-cannabis isavela, kepha izitayela zokupakisha seziqala ukulandela amaphethini afanayo. Amabhrendi athuthukisa amabhokisi alula, alula aheha abathengi besimanje abazisa ubuhlakani nekhwalithi. Lawa mabhokisi ngokuvamile ahlanganisa amagumbi akhelwe ngaphakathi emikhiqizo ye-cannabis kanye nezinsiza eziginqikayo, ezinikeza abasebenzisi usizo.

Ukusimama kanye Nezinto Ezintsha Ezizayo

Ukusimama kuyaqhubeka nokuba amandla okushayela esikhathini esizayo seibhokisi lokubhemaes, ikakhulukazi eNyakatho Melika naseYurophu. Imikhiqizo iya ngokuya ifuna izindlela zokunciphisa i-carbon footprint yayo ngokusebenzisa izinto ezigaywa kabusha futhi isuse izinto ezingaboli kahle njengepulasitiki. Lolu shintsho alukhathaleli kuphela abathengi abakhathalela imvelo kodwa futhi luhambisana nemithetho eqinile yezemvelo amazwe amaningi ayisebenzisayo.

Isibonelo esisodwa sokuqanjwa kabusha kulesi sikhala ukukhuphuka kwezihlungi zikagwayi ezingaboli kanye nokupakishwa okungase kusetshenziswe kabusha. Izinkampani nazo zizama amadizayini angaphinda ahlonzwe, anikeze amaphakheji impilo yesibili ngemva kokusetshenziswa komkhiqizo. Lawa mathrendi kungenzeka akhule njengoba isidingo sabathengi semikhiqizo esimeme sikhula.

Isiphetho

Sengiphetha, igama elithi “ibhokisi lokubhema” ingabhekisela emikhiqizweni eminingi nezisombululo zokupakisha, kusukela emabhokisini kagwayi wendabuko kuya emaphaketheni esimanje ensangu. Njengoba amasiko okubhema eqhubeka nokuvela, kanjalo nemiklamo yokupakisha nezinto eziwasekelayo. Imikhiqizo efana ne-Marlboro ne-Zhonghua ihola phambili ezimakethe zazo, kodwa ikusasa lokupakishwa kukagwayi lizololongwa ukusimama kanye nokuqanjwa okusha, ikakhulukazi eNyakatho Melika naseYurophu.