Kusho ukuthini ibhokisi lokubhema?

Yini eyenzaIbhokisi lokubhema Kusho ukuthi?

Igama "ibhokisi lokubhema"Kwangathi kuzwakala kungazi okuningi, kepha kunendawo ebalulekile kwizimboni zikagwayi kanye ne-cannabis. Njengoba amasiko okubhema avela futhi amadizayini wokupakisha aguqula, incazelo ye-"ibhokisi lokubhema"Uye wandisa ukuhlanganisa ukutolika okuhlukahlukene. Kule bhulogi, sizohlola incazelo yeibhokisi lokubhema, umlando wayo, indima yokupakishwa kukagwayi wanamuhla, kanye nokubaluleka okukhulayo kokusimama ekwakhiweni kwalawa mabhokisi, ikakhulukazi eNyakatho Melika naseYurophu.

Incazelo yeIbhokisi lokubhema

Emgogodleni wayo, a "ibhokisi lokubhema"Kusho isitsha esenzelwe ukubamba imikhiqizo ehlobene nokubhema, njengogwayi, ama-cigar, noma insangu. Ngokwesiko. Ngokwesiko. Ngokwesiko,Amabhokisi okubhemaUhlotshaniswe nokupakishwa kukagwayi, kuvame ukufaka izinto eziqinile ukuvikela okuqukethwe kusuka kumswakama nangokonaka. Leli gama liye landa futhi ukuze lifake izinhlobo ezintsha zokupakishwa nezinye izinsimbi ezihlobene nokubhema.

Ngokwesibonelo, aibhokisi lokubhemaingabhekisa kumaphakethe kagwayi onzima obhemayo ajwayelekile, noma angasho ukufakwa okukhethekile kwemikhiqizo ye-cannabis, evame ukufaka uphawu lwezindawo zokuqinisekisa kanye nokuhambisana nemigomo. Njengoba imboni ikhula, kanjalo namafomu nemisebenzi yeAmabhokisi okubhema.

Ukuvela kweAmabhokisi okupakisha kagwayi

Amabhokisi okupakisha kagwayi afike kude kakhulu kusukela ekuqaleni kwekhulu lama-20. Esikhathini esedlule, ugwayi wathengiswa emaphaketheni amaphepha athambile noma nangawodwa kwamanye amazwe. Kwakungekho kuze kukhuphuke imikhiqizo efana noMarlboro ukuthi amabhokisi kagwayi aqinile aba ngophawu lokunethezeka nokuvikelwa umkhiqizo. I-Marlboro's Flip-Top Box, eyethulwe ngawo-1950s, yaguqula ukufakwa kukagwayi ngokunikeza ukulondolozwa komkhiqizo okungcono kanye nokuzizwa okuphezulu. Lo mklamo awuzange usebenze nje kodwa futhi wasiza ukusungula ubunikazi bomkhiqizo.

Eminyakeni engamashumi eminyaka, ukupakishwa kukagwayi sekuguqulwe, okuqhutshwa izinguquko ezintweni zokwakha, izimiso zezempilo, kanye nezintandokazi zabathengi. Namuhla, amabhokisi kagwayi ajwayele ukwenziwa ngamakhadibhodi anzima, insimbi, noma izinto ezinobungane ukuze abheke izimfuno zokusimama.

Ukuthambekela kwesimanje ngaphakathiUkupakishwa kukagwayi

Ezimakethe zanamuhla, ikakhulukazi eNyakatho Melika naseYurophu, izitayela zokupakishwa kagwayi zithonywe kakhulu yizici eziningana: ukuqina, izinguquko zokulawula, kanye nobunikazi bomkhiqizo. Ake siphule lokhu:

Ukusimama: Enye yezindlela ezibaluleke kakhulu ekuphaketheni ugwayi ukuguqukela ekufinyeleleni izinto ezinobungane. Abathengi baya ngokuya bekhathazekile ngomthelela wezemvelo, futhi izinhlobo zemikhiqizo ziphendula ngokusebenzisa iphepha eliqinisekisiwe, ama-inks e-biodegreeble, futhi anciphise ukusetshenziswa kwepulasitiki. Isibonelo, eYurophu, imithethonqubo yokupakishwa kwepulasitiki icindezele imikhiqizo ukusungula nezinto zokwakha njengephepha lephepha noma ngezitshalo ezisuselwa kwizitshalo. Umgomo ukunciphisa imfucuza ngenkathi ugcina ukuqina nokukhanga okubukwayo kwephakheji.

Izexwayiso Nezezexwayiso zezempilo: Emazweni amaningi, ukupakishwa kukagwayi kunemihlahlandlela eqinile yezexwayiso zezempilo. Ukwethulwa kwemithetho yokupakisha ebonakalayo ezindaweni ezifana ne-Australia kanye nezingxenye zeYurophu ziholele ekunciphiseni ukubonakala komkhiqizo kumabhokisi kagwayi. Esikhundleni salokho, ukupakisha manje kugxile kakhulu ekuletheni imiyalezo elwa nokubhema ngezexwayiso zezempilo. Ngaphandle kwalezi zinguquko, izinhlobo ezifana neMarlboro ziguqulwe ngokushintsha amasu abo okuthengisa ekuphakamiseni ezinye izindlela "zokubhema" ezifanayo, njengemikhiqizo ye-vaping.

Design nokwenza izinto ezintsha: Ngisho nangezingcindezi zokulawula, imikhiqizo kagwayi isatshala imali kakhulu ekwakheni okusha. Ukupakishwa kusalokhu kungenye yezindawo zokuthinta ezimbalwa lapho izinkampani zingalondoloza umehluko umkhiqizo. Isibonelo, uMarlboro uguqule ngokungaguquguquki icebo lombala obomvu nolwemhlophe ukudala umuzwa wokujwayela nodumo. Eminye imikhiqizo, efana ne-zhonghua eChina, gxila ku-accents yegolide kanye nemiklamo kanokusho ukuze idlulisele emakethe ye-premium.

Gxila kuMarlboro naseZhongghua

UMarlboro uhlala engumholi ku-Ukupakishwa kukagwayiUmhlaba. Ibhokisi layo le-Flip Flip-Top kungenye yemiklamo eyaziwa kakhulu embonini, futhi uhlobo lomkhiqizo luhlale luvumelane nezindlela zemakethe. ENyakatho Melika naseYurophu, ukufakwa kukaMarlboro's Packal kuguqukele ekugcizeleleni ikhwalithi yeprimiyamu futhi, muva nje, ukuqina. Le nkampani iye yazama izinto ezintsha ezinikezela ngezinzuzo zemvelo ngaphandle kokudela ubuqotho bephakeji.

I-Zhonghua, uhlobo lwe-caresi laseChinese oluphakeme, luthatha indlela ehlukile. Ukupakishwa kwalo kugxile kakhulu emasikweni amaShayina, kusetshenziswa izimpawu zengcebo nempumelelo, njenge-foil yegolide kanye nemiklamo eyinkimbinkimbi. Ngenkathi kubhebhethekisa emakethe yaseChina, iZhongghua ibuye yathola ukugcwala ezimakethe zomhlaba wonke lapho kubhekwa khona ugwayi we-premium. Ukusetshenziswa kwezinto zokunethezeka nemiklamo ye-ornate kusiza ukwehlukanisa uhlobo kusuka kubancintisana.

Amabhokisi okupakisha ugwayi embonini ye-cannabis

Igama "ibhokisi lokubhema"Akugcini ku-tobacco. Eminyakeni yamuva nje, imboni ye-cannabis yamukele inguqulo yayo yebhokisi lokufaka ugwayi, livame ukugxila ekusebenzeni nasekutholeni amazinga alawulayo. ENyakatho Melikaibhokisi lokubhemaesKufanele unamathele ezinkombandlela eziqinile zokufaka eziqinisekisa ukuphepha kwezingane, okusha komkhiqizo, kanye nokufakazelwa phansi.

E-Europe, imboni ye-cannabis isaqhamuka, kepha izitayela zokupakisha ziqala ukulandela amaphethini afanayo. Imikhiqizo ithuthukisa amabhokisi athambile, amancane anxusa abathengi banamuhla abathanda ukuqonda nekhwalithi. Lawa mabhokisi avame ukufaka phakathi ezingxenyeni ezakhelwe ngaphakathi zemikhiqizo ye-cannabis kanye nezesekeli zokugibela, zinikeza lula abasebenzisi.

Ukusimama kanye nokusungula okuzayo

Ukuqina kuyaqhubeka nokuba amandla okushayela ngokuzayo kweibhokisi lokubhemaes, ikakhulukazi eNyakatho Melika naseYurophu. Imikhiqizo iya ngokuya ifuna izindlela zokunciphisa i-carbon footprint yazo ngokusebenzisa izinto eziphindaphindeka futhi ziqede izinto ezingezona ze-biodegradable njengepulasitiki. Lokhu akugcini nje kuphela kubathengi abazibonela imvelo kodwa futhi kuqondaniswa nemithetho yemvelo eqinile amazwe amaningi aqala.

Isibonelo esisodwa sokwenza izinto ezintsha kulesi sikhala ukukhuphuka kokuhlunga kukagwayi okungathandeki nokufaka kabusha kabusha. Izinkampani zibuye zivivinye nemiklamo engasuselwa, inikeze ukufakwa ngempilo yesibili ngemuva kokuthi kusetshenziswe umkhiqizo. Lezi zindlela kungenzeka zikhule njengoba kufunwa ngumthengi ngemikhiqizo esimeme.

Ukugcina

Ekuphetheni, igama elithi "ibhokisi lokubhema"Ingabhekisela ezinhlobonhlobo zemikhiqizo kanye nezixazululo zokupakisha, ukusuka emabhokisini kagwayi wendabuko kuya kumaphakeji wanamuhla we-cannabis. Ngakho-ke, amasiko okubhema aqhubeka nokuvela, kepha ikusasa lokupakisha lizokwakhiwa.