Babizwa ngokuthini ogwayi abancane?

I-India inenani elikhulu labesifazane ababhemayo, ikleliswe endaweni yesibili ngemva kwe-United States. Ngo-2012, abesifazane abayizigidi ezingu-12.1 babebhema e-India, kusukela ezigidini ezingu-5.3 ngo-1980. Ngo-2020, u-13% wabesifazane abadala baseNdiya babebhema. Ngokwesilinganiso, abesifazane babhema kakhuluugwayingosuku kunamadoda. Abantu besifazane bayabhema 7ugwayinsuku zonke uma kuqhathaniswa nabesilisa abangu-6.1. Ukwenyuka kwengcindezi kanye “nesiko le-metro” kunomthelela kulo mkhuba. Ukuhlola kwabesifazane abangu-2 000 abaneminyaka engu-22-30 kwathola ukuthi abaningi babebhema benganakile ngenxa yesici “esipholile” nemizwa yokuzimela nokuba yinkimbinkimbi.

Abathengisi kudingeka bazi ukuthi yiziphi izinhlobo ezikhanga abantu besifazane ababhemayo. Lo mhlahlandlela uhlanganisa abesifazane abayi-10 abahamba phambiliugwayibrand eNdiya. Kuhlanganisa imininingwane yezinkampani zabazali, amasu okumaketha, izinhlobo zikagwayi, isizinda somlando, ubunikazi, nezibalo zokuthengisa. Lolu lwazi lusiza abathengisi ukuthi bakhethe amabhrendi afanele abathengi besifazane.

UVirginia Slims ungumbungazi oveleleugwayiuphawu lwabesifazane, oluphethwe ngu-Philip Morris International, bekuyi-cigarette ehamba phambili yokukhethwa kwabesifazane kusukela yethulwa ngo-1968. Yaziwa ngokuklama kwayo okucacile kanye nokunambitheka okubushelelezi, i-Virginia Slims isebenzisa ugwayi wezinga eliphezulu waseVirginia. Kusukela ekuqaleni kwawo kuze kube ngu-1978, lo mkhiqizo ubone ukwanda okuqhubekayo kwesabelo semakethe safinyelela ku-1.75% (3.9% wabo bonke abesifazane ababhemayo). Isabelo semakethe safinyelela ku-3.1% ngo-1989. Ngo-2009, sazinza cishe ku-1.8%. I-Virginia Slims ithengiswa kakhulu e-United States kodwa ikhona kwamanye amazwe amaningana, kuhlanganise ne-Brazil, Germany, ne-Russia.(Umthombo: Wikipedia)

Umkhiqizo unikeza izinketho ezihlukahlukene ezifana ne-“Superslims,” “Izibani,” kanye “Ne-Ultra Lights,” etholakala kukho kokubili i-menthol ne-non-menthol. Eminye yemikhankaso yokukhangisa yomkhiqizo ibhekane nokugxekwa ngokukhomba abesifazane abambalwa kanye nokuveza ukubhema njengesenzo esinikeza amandla. E-India, i-Virginia Slims inenani eliphakathi kuka-R500 no-R700 iphakethe ngalinye, ngalinye liqukethe angu-20.ugwayi.

I-Benson & Hedges Deluxe Ultra Slims iwuphawu lukagwayi oluphambili oluphethwe nguPhilip Morris International. Isungulwe ngo-1873 nguRichard Benson kanye noWilliam Hedges eLondon, lo mkhiqizo waziwa ngogwayi wawo osezingeni eliphezulu waseVirginia kanye nokumaketha okuyinkimbinkimbi. I-Benson & Hedges inikeza imikhiqizo ehlukahlukene, okuhlanganisa i-Kings, i-Menthol, i-Multifilter Kings, nochungechunge lwe-Deluxe. Lo mkhiqizo unobukhona obuqinile emazweni amaningi, okuhlanganisa i-United States, Canada, UK, kanye nezingxenye ze-Europe ne-Asia. E-India, izintengo ze-Benson & Hedgesugwayingokuvamile isukela ku-R300 iye ku-R500 iphakethe ngalinye.

Lo mkhiqizo uhlotshaniswe noxhaso oluhlukahlukene, okuhlanganisa umjaho we-Formula One, i-Australian Touring Car Championship, kanye nemiqhudelwano yamazwe ngamazwe yekhilikithi efana ne-Benson & Hedges Cup kanye neNdebe Yomhlaba Yekhilikithi yango-1992. Baphinde baxhasa imicimbi emiqhudelwaneni ye-ice skating kanye neziqhumane eCanada

 I-Silk Cut ingowaseBrithaniugwayiuphawu lwasungulwa ngo-1964. Okwamanje luphethwe yi-Gallaher Group, inkampani engaphansi kwe-Japan Tobacco International. Umkhiqizo waziwa ngokupakishwa kwawo okumhlophe okuhlukile ngezikwele ezinemibala. Ekuqaleni, i-Silk Cut isebenzisa indawo kagwayi ebizwa ngokuthi i-Cytrel. Lo mkhiqizo uthole ukuduma ngeminyaka yawo-1980s ngenxa yemikhankaso yawo yokukhangisa ye-surrealistic, eyayidlala ngezingqikithi ze-surreal kanye nezinkomba zamasiko we-pop.

I-Silk Cutugwayianenani elilinganiselwa ku-R1,600 kuye ku-R1,750 iphakethe ngalinye kwangu-20 e-India. Lo mkhiqizo uhlotshaniswe noxhaso oluhlukahlukene, okuhlanganisa i-Challenge Cup kuligi yebhola lombhoxo kanye nezimoto zezemidlalo ze-Jaguar XJR ku-World Sportscar Championship kanye ne-24 Hours of Le Mans. I-Silk Cut yayiwuphawu oludayiswa kakhulu e-UK ngeminyaka yawo-1990s kodwa yabhekana nokuncipha njengoba ukukhuphuka kwentela kuholele ekwenyukeni kokuduma kwemikhiqizo eshibhile.

I-Menthol Mist, uhlobo lukagwayi wesifazane oluphezulu olukhiqizwe yi-ITC Limited, yaziwa ngokuqabula kwayo, ukunambitheka kwe-minty. Lo mkhiqizo usebenzisa inhlanganisela kagwayi efakwe i-menthol, enikeza umphumela wokupholisa oheha ababhemayo. I-Mentholugwayi, okuhlanganisa nemikhiqizo eyaziwayo njenge-Newport ne-Kool, yakha cishe u-30% wesamba semakethe kagwayi e-United States. Leziugwayizithandwa kakhulu phakathi kwababhemayo base-Afrika-baseMelika, kanti u-80% wababhemi base-Afrika-baseMelika bakhetha i-mentholugwayi. Ngaphezu kwalokho, mentholugwayibabe nesisekelo esibalulekile sabasebenzisi phakathi kwentsha, abesifazane, kanye nomphakathi we-LGBT. E-India, intengo ye-Menthol Mistugwayingokuvamile isukela ku-R800 iye ku-R950 iphakethe ngalinye.

ICapri wuphawu lukagwayi waseMelika olwasungulwa ngo-1956 ngabakwaLee Brothers Tobacco. Ekuqaleni yethulwe njenge-“Capri Rainbows” enemibala ehlukeneamaphepha kagwayi, lo mkhiqizo kamuva watholwa nguBrown & Williamson, owawethula njengogwayi we-menthol ovamile. Ngo-1987, i-Capri yethulwa kabusha njengogwayi wokuqala emhlabeni one-super-slim, eqondiswe kwabesifazane ngendawo yayo eyi-17-mm ne-100-mm ubude.

I-Capriugwayizaziwa ngokupakishwa kwazo okusesitayeleni kanye nekhwalithi ephezulu, zisebenzisa ugwayi wezinga eliphezulu laseVirginia ukuze zikwazi ukubhema. Lo mkhiqizo udayiswa kakhulu e-United States kodwa futhi uyatholakala emazweni afana ne-Mexico, Germany (njenge-“Caprice”), kanye ne-Japan. E-India, eCapriugwayingokuvamile anenani elilinganiselwa ku-R500 kuya ku-700 iphakethe ngalinye. Umkhiqizo utholakala ngezinhlobo ezijwayelekile zokukhanya ne-menthol kanye nezinhlobo ezijwayelekile kanye ne-menthol ultra-light. I-Capri iphinde inikeze ngenguqulo "yobude bokunethezeka" engu-120mm. Zonke izinguqulo ze-Capri izibani noma izibani ezinkulu.