Zibizwa ngokuthini izigwayi ezincane?

I-India inenani elikhulu labesifazane ababhemayo, elibekwe endaweni yesibili ngemuva kwe-United States. Ngo-2012, abesifazane abayizigidi ezingu-12.1 babhema eNdiya, okukhuphuke kusuka ku-5.3 million ngo-1980. Ngo-2020, u-13% wabesifazane abadala eNdiya babhema. Ngokwesilinganiso, abesifazane babhema kakhulu.ugwayingosuku kunabesilisa. Abesifazane babhema 7ugwayinsuku zonke uma kuqhathaniswa nokwabesilisa okungu-6.1. Ukucindezeleka okwandayo kanye "nesiko ledolobha" kunegalelo kulokhu. Ucwaningo lwabesifazane abangu-2,000 abaneminyaka engu-22-30 luthole ukuthi abaningi babhema ngokunganaki ngenxa yesici "esipholile" kanye nemizwa yokuzimela kanye nobuchwepheshe.

Abathengisi kudingeka bazi ukuthi yiziphi izinhlobo ezikhanga abesifazane ababhemayo. Lo mhlahlandlela uhlanganisa abesifazane abayi-10 abaphambiliugwayiimikhiqizo eNdiya. Ihlanganisa imininingwane ngezinkampani zabazali, amasu okumaketha, izinhlobo zikagwayi, izizinda zomlando, ubunikazi, kanye nezibalo zokuthengisa. Lolu lwazi lusiza abathengisi ukukhetha imikhiqizo efanele abathengi besifazane.

I-Virginia Slims iyinhlokougwayiUhlobo lwabesifazane, oluphethwe yiPhilip Morris International, lube ukukhetha kukagwayi okuhamba phambili kwabesifazane selokhu lwasungulwa ngo-1968. Eyaziwa ngomklamo wayo omuhle kanye nokunambitheka okubushelelezi, iVirginia Slims isebenzisa ugwayi waseVirginia osezingeni eliphezulu. Kusukela ekuqaleni kwayo kuze kube ngu-1978, lolu hlobo lubone ukwanda okuqhubekayo kwesabelo semakethe saya ku-1.75% (3.9% yabo bonke abesifazane ababhemayo). Isabelo semakethe safinyelela ku-3.1% ngo-1989. Ngo-2009, sazinza cishe ku-1.8%. IVirginia Slims ithengiswa kakhulu e-United States kodwa ikhona kwamanye amazwe amaningana, okuhlanganisa iBrazil, iJalimane, neRussia. (Umthombo: Wikipedia)

Lo mkhiqizo unikeza izinketho ezahlukene ezifana ne-“Superslims,” “Lights,” kanye ne-“Ultra Lights,” ezitholakala kokubili ku-menthol kanye ne-non-menthol. Eminye yemikhankaso yokumaketha yalo mkhiqizo ibhekane nokugxekwa ngokubhekisa kwabesifazane abancane kanye nokuveza ukubhema njengesenzo esikhuthazayo. ENdiya, iVirginia Slims intengo yayo iphakathi kuka-₹500 no-₹700 ngephakethe ngalinye, ngalinye liqukethe ama-20ugwayi.

I-Benson & Hedges Deluxe Ultra Slims iwuphawu logwayi oluphezulu oluphethwe yiPhilip Morris International. Yasungulwa ngo-1873 nguRichard Benson noWilliam Hedges eLondon, lo mkhiqizo waziwa ngogwayi waseVirginia osezingeni eliphezulu kanye nokumaketha okuyinkimbinkimbi. I-Benson & Hedges inikeza imikhiqizo eyahlukahlukene, kufaka phakathi i-Kings, i-Menthol, i-Multifilter Kings, kanye nochungechunge lwe-Deluxe. Lo mkhiqizo ukhona kakhulu emazweni amaningi, kufaka phakathi i-United States, i-Canada, i-UK, kanye nezingxenye zaseYurophu nase-Asia. E-India, amanani e-Benson & Hedgesugwayingokuvamile isukela ku-₹300 kuya ku-₹500 ngephakethe ngalinye.

Lo mkhiqizo uhlotshaniswa noxhaso oluhlukahlukene, okuhlanganisa umjaho weFormula One, i-Australian Touring Car Championship, kanye nemincintiswano yekhilikithi yamazwe ngamazwe njengeBenson & Hedges Cup kanye neNdebe Yomhlaba Yekhilikithi ka-1992. Baphinde baxhasa imicimbi emincintiswaneni yokuskiya eqhweni kanye neyomlilo eCanada.

 I-Silk Cut ingumBrithaniugwayiumkhiqizo owasungulwa ngo-1964. Okwamanje uphethwe yiGallaher Group, inkampani engaphansi kweJapan Tobacco International. Lo mkhiqizo uyaziwa ngokupakishwa kwawo okumhlophe okuhlukile okunezikwele ezinemibala. Ekuqaleni, iSilk Cut yayisebenzisa indawo kagwayi ebizwa ngokuthi iCytrel. Lo mkhiqizo wathola ukuthandwa ngawo-1980 ngenxa yemikhankaso yawo yokukhangisa engavamile, eyayidlala ngezindikimba ezingavamile kanye nezinkomba zamasiko athandwayo.

Ukusika UsilikaugwayiIntengo yayo isukela ku-₹1,600 kuya ku-₹1,750 ngephakethe lama-20 eNdiya. Lo mkhiqizo uhlotshaniswa noxhaso oluhlukahlukene, okuhlanganisa i-Challenge Cup kwi-rugby league kanye nezimoto zezemidlalo zeJaguar XJR kwi-World Sportscar Championship kanye ne-24 Hours of Le Mans. I-Silk Cut yayiwumkhiqizo othengiswa kakhulu e-UK ngawo-1990 kodwa yabhekana nokwehla njengoba ukwenyuka kwentela kwaholela ekukhuleni kokuthandwa kwemikhiqizo eshibhile.

I-Menthol Mist, uhlobo logwayi oluhamba phambili lwabesifazane olukhiqizwa yi-ITC Limited, yaziwa ngokunambitheka kwayo okuqabulayo nokumnandi. Lolu hlobo lusebenzisa ingxube kagwayi ofakwe i-menthol, okunikeza umphumela wokupholisa oheha ababhemayo.ugwayi, okuhlanganisa nemikhiqizo eyaziwayo njengeNewport neKool, yakha cishe u-30% wemakethe iyonke kagwayi e-United States.ugwayizithandwa kakhulu phakathi kwababhemayo abansundu baseMelika, kanti u-80% wababhemayo abansundu baseMelika bakhetha i-mentholugwayiNgaphezu kwalokho, i-mentholugwayibanesisekelo esikhulu sabasebenzisi phakathi kwentsha, abesifazane, kanye nomphakathi we-LGBT. ENdiya, intengo ye-Menthol Mistugwayingokuvamile isukela ku-₹800 kuya ku-₹950 ngephakethe ngalinye.

I-Capri iwuphawu logwayi lwaseMelika olwasungulwa ngo-1956 yi-Lee Brothers Tobacco. Yaqalwa yasungulwa njenge-“Capri Rainbows” enemibala ehlukene.amaphepha kagwayi, lolu hlobo kamuva lwathengwa yiBrown & Williamson, abalwethula njengogwayi we-menthol ojwayelekile. Ngo-1987, iCapri yaphinde yaqalwa njengogwayi wokuqala omncane kakhulu emhlabeni, ihlose abesifazane abanobubanzi obungu-17 mm kanye nobude obungu-100 mm.

I-Capriugwayibaziwa ngokupakishwa kwabo okunesitayela kanye nekhwalithi ephezulu, besebenzisa ugwayi waseVirginia wezinga eliphezulu ukuze bathole isipiliyoni sokubhema esicwengekile. Lo mkhiqizo uthengiswa kakhulu e-United States kodwa uyatholakala nakwamanye amazwe afana neMexico, iJalimane (njenge-“Caprice”), kanye neJapan. ENdiya, iCapriugwayingokuvamile intengo yazo isukela ku-₹500 kuya ku-₹700 ngephakethe ngalinye. Lolu hlobo lutholakala ngezinhlobo zokukhanya okuvamile kanye nokukhanya kwe-menthol kanye nezinhlobo zokukhanya okuvamile kanye nokukhanya kwe-menthol. I-Capri iphinde inikeze inguqulo "ende kakhulu" engu-120mm. Zonke izinhlobo ze-Capri zingamalambu noma amalambu aphakeme.