Kunamuhla'Umhlaba osheshayo osheshayo, it'konke ukuzibeka lapho. Bheka eduze kwakho. Wonke umuntu ungumkhiqizo. Umthelela wezokuxhumana nabantu, umklami wezithombe ozimele, noma umuntu'ukudala iphrofayili yabo yokuqomisana-bona'real konke ukusebenza kumkhiqizo wazo.Ukudala aUkupakishwa kwakudala kagwayi Umkhiqizo wakho ungaba umsebenzi onzima, ikakhulukazi ngoba wonke umuntu umatasa enza okufanayo.
Futhi kochwepheshe, kungabonakala kunzima kakhulu. Leyo's lapho izakhi namasu athile njengezwi lakho lomkhiqizo, ubukhona be-inthanethi kanye nokubonakala kwe-brand kuyabonakala. Kule bhulogi, thina'I-LL ikuqondise ukuthi ungawakha kanjani uhlobo lwakho lomkhiqizo njengengcweti nezakhi ezibalulekile okudingeka ugxile kuzo.
Umkhiqizo wakho ungumuntu wakho womphakathi. Yona'Indlela yokubonisa abanye noma amaklayenti angahle akwenza lokho okwenza uhlukile. Kukhona'Inkampani noma Umkhiqizo obandakanyeka kumikhiqizo yomuntu siqu. Ngamanye amagama, wena'Umkhiqizo noma inkampani ikhuthazwa futhi iyi-brand uqobo. Yona'Izithombe Zobuchwepheshe beSA ezimele ngokweqiniso ukuthi ungubani.
Ukufakazela ubuchwepheshe bakho kubalulekile emhlabeni wezentengiso zedijithali namuhla. Ukufaka uphawu komuntu yinto umuntu angayenza. Kudinga ukuchaza nokukhuthaza ubunikazi babo bomkhiqizo obuhlukile. Umkhiqizo wabo uqobo kufanele akhombise okuhlangenwe nakho kwabo, amakhono, namagugu abo. Lokhu kuqokomisa ubunikazi babo obuhlukile futhi kubasize bavelele esixukwini.
In Ukupakishwa kwakudala kagwayi, Kungani uphawu lomuntu siqu luyisihluthulelo sakho sokunqoba ochwepheshe?
Uma ufuna ukwenza umsebenzi wakho uchume, wakhe umkhiqizo wakho ubaluleke ngempela. Nazi izizathu ezintathu ezinkulu zalo.
- 1. Umkhiqizo wakho uyakubeka ngaphandle kwabanye ukhetho
Imakethe yemisebenzi namuhla iyancintisana kakhulu futhi igcwele kakhulu, ngakho-ke kumi ukuphuma esixukwini kubalulekile. Futhi indlela engcono yokwenza lokho ngokwakha umkhiqizo oqinile. Igcizelela amakhono akho ayingqayizivele futhi ikusiza ukufeza iphimbo lakho eliphakeme.
Le pitch ingakusiza ukuthuthukisa ukukhombisa ukuthi kungani wena're found fluac okulungele umsebenzi wena'Ukufaka isicelo. Umkhiqizo wakho siqu futhi kukuvumela ukuthi ukhombise amakhono akho, okuhlangenwe nakho, impumelelo kanye namanani. Lokhu kuzokusiza uvelele kwabanye abazongenela ukhetho, ikakhulukazi uma wena'Phinda ushintshe imisebenzi.
- I-2.Allowseyodwa yokuqhamuka esixukwini
Lapho usebenza ngokwakhoUkupakishwa kwakudala kagwayi Brand, uzibekela ngaphandle kwabanye ukhetho kanye nesixuku sonke sabantu emkhakheni ofanayo. Kukuvumela ukuthi uhleze amakhono akho futhi usiza iphrofayili yakho noma uhlobo lomuntu siqu lubambe iso labaqashi, amaklayenti, noma abanye ababambe iqhaza ebhizinisini.
Isibonelo, abaholi bebhizinisi laseNdiya njengeRatan Tata (of Tata Group) kanye neMukesh Ambani (of Reliance Industries) basungule imikhiqizo eqinile ekhombisa isitayela sabo sobuholi, izindinganiso kanye nempumelelo. Lokhu kudalulwa okuhlukile kubabeka ngokwabo futhi kube yibeka njengezibalo ezinethonya emikhakheni yabo.
Ngakho-ke, ngohlobo oluqinile lomuntu siqu, wazi kahle ukuthi uletha ini etafuleni nalapho ufuna ukuya khona emsebenzini wakho. Lokhu kucaca kukunika inhloso nesiqondisi, esingezelela ukuzethemba kwakho.
- 3.Offers indlela ehlukile yokuxhumana namakhasimende
Njengoba ngishilo ngenhla, ukufakwa uphawu komuntu size kukusiza ukuheha amakhasimende amaningi. Inikeza indlela engcono ukuze bahlanganyele nawe noma uhlobo lwakho lomkhiqizo. Kubavumela ukuba babone ukuthi yini okumele ngayo nokuthi yini ekulungele. Ukwakha umkhiqizo wakho kufana nokubumba ukuthi abantu bakubona kanjani.
Isibonelo, i-Sandeep Maheshwari, isithika soSomlomo esidumile nosomabhizinisi abavela eNdiya, senze umkhiqizo wabantu abagxile ekucacisweni kobuqiniso nobuqiniso. Ngesitayela sakhe esivulekile sokuxhumana nokusebenzisana kwangempela, wakheka ukuhlanganiswa okunamandla nezilaleli zakhe. Le ndlela esobala iye yethemba ukwethembana nokwethembeka kwabalandeli bakhe, imenza ukuba abe yisibalo esihlonishwayo esikhaleni sokuthuthuka komuntu.
Ngakho-ke, ngokuvulwa nokuthembekile ekuxhumaneni kwakho, ungakha ukwethembana futhi uxhumane namakhasimende kangcono. Ngenxa yokuxhumana okusobala nokwangempela ngomkhiqizo wakho, amakhasimende aqala ukukubona njengonokwethenjelwa futhi uthembekile.
Izingxenye ezibalulekile zomuntu siquUkupakishwa kwakudala kagwayi Ukufaka phakathi isigaba
Ukufaka uphawu komuntu kuya ngezinto eziningana ezakha uchwepheshe'isithombe nethonya. Nazi izinto ezine ezibaluleke kakhulu.
- 1. Ubuqiniso
Ukuba ngokoqobo futhi kuyiqiniso kuwe kubalulekile ku-brind. Qiniseka ukuthi ukhombisa ini umentshisi ungobani ngempela. Lokhu kusho izenzo zakho, amagugu, nezinkolelo kufanele zivumelane nendlela ozibonisa ngayo kwabanye. Lokhu kuzosiza abantu ukuthi bakwethembe futhi baxhumane nawe phambili.
- 2. Ukuvumelana
Ukuguquguquka kungenye ingxenye enkulu yomkhiqizo wakho. Kusho ukugcina izinto ziqinile futhi zichwepheshe. Kufanele uqiniseke ukuthi indlela yakho yokukhuluma, ukubukeka, nezenzo aziguquguquki, noma ngabe ukuphi. Ngokuhamba kwesikhathi, lokhu kuzokwenza abantu bakukhumbule futhi futhi baqinise ubunikazi bakho bomkhiqizo.
- 3. I-Vala Isiphakamiso
Isiphakamiso sakho senani senzelwe ukuheha izithameli zakho ezihlosiwe. Yikho okwenza uphume kwabanye. Iqokomisa amakhono akho ahlukile, okuhlangenwe nakho, kanye nezimfanelo. Isiphakamiso senani eliphoqayo sidlulisela izinzuzo ozinikezayo ezilalelini noma abaqashi bakho kanye namaphuzu avelele ukuthi kungani kufanele akukhethe.
- 4. Ukubonakala
Ukubonakala kuyingxenye esemqoka yokukala impumelelo yomkhiqizo wakho. Ukubonakala kusiza abantu abaningi ukuba babone ubuchwepheshe bakho nokuthi yini ongayinikeza. Ukwandisa uhlobo lwakho lomkhiqizo'Ukubonakala, kufanele uhlanganyele ngenkuthalo ngemiphakathi efanelekile, wabelane ngokuqukethwe okubalulekile, kanye nenethiwekhi yomabili ku-inthanethi naku-inthanethi.
Umhlahlandlela Wokuphawula Wokuphawula Womuntu Ochwepheshe
Ukuthola ibhalansi efanelekile ku-branding yomuntu siqu kungaba yinkohliso. Ngakho-ke, thina've ahlanganise umhlahlandlela omncane wokuthi ungahlakulela kanjani isu elizokwenza kwakho Ukupakishwa kwakudala kagwayi Bhakama uvelele.
- 1. Thola izinhloso zakho
Kungani ufuna ukwakha uhlobo lomuntu siqu? Ngaphambi kokuthi ungene ekubumbeni isithombe sakho esiku-inthanethi futhi usebenze ekwakheni uhlobo, zibuze ukuthi kungani kubalulekile kuwe. Ingabe kungenxa yendima ephezulu yomsebenzi? Noma ufuna ukuqala inkampani yakho ngemuva kweminyaka yesipiliyoni ensimini ethile? Noma ngabe yisiphi isizathu, nquma izinhloso ohlose ukufeza ngazo uhlobo lwakho lomkhiqizo.
- 2. Hlola ukulingana kwakho komkhiqizo
Okulandelayo, udinga ukuhlola ukulingana kwakho komkhiqizo. Kungazwakala kuyinkimbinkimbi ekuqaleni, kepha empeleni akukhona't. Qala ngokuqonda ukuthi umkhiqizo wakho unjani manje. Cabanga ngalokho abantu abasaziyo ngawe, abakucabangayo ngawe, futhi izindaba ezizihlanganisa nawe.
Ukuzihlola wena nomkhiqizo wakho, cabanga ngeziqu zakho, ukuxhumana kwezenhlalo, isizinda sezamasiko kanye nezintshisakalo. Bona ukuthi ukuzihlola kwakho kufana nalokho okufunayo umkhiqizo wakho ube yikho. Thola ukuthi yini eyenza uhluka kwabanye futhi ugxile ekuqokomise lezo zimfanelo ezihlukile kuhlobo lwakho.
- 3. Nikeza inani futhi ungaguquguquki
Ukungaguquguquki kuyisihluthulelo sokuphamba komuntu okuphumelelayo, kanye nokunikeza inani lomkhiqizo wakho'ababambiqhaza. Gcina ukubukeka okuguqukayo nomlayezo kuwo wonke amapulatifomu akho njengoba abantu bekulandela lokho okwenza uhlukile. Isibonelo, ikhasimende lingathenga kusuka kuphawu olukhangisa kuphela, kodwa bona'maningi amathuba okuthi athembele futhi athenge kusuka kumthonya abafundisa okuthile okusha. Ngokuhlinzeka ngenani eliguqukayo njalo, wakhe ukwethembana nokwethembeka nezithameli zakho.
- 4. Tshela inganekwane yakho
Umkhiqizo wakho uphathelene nokuzikhandla ngempumelelo. Enye indlela yokwenza lokhu kuhlobene futhi kube nobungane ngokulandisa okuhlangenwe nakho kwakho kanye nezindaba zakho. Ukubonisa abantu uhlangothi lwakho lomuntu lubasiza ukuthi baxhumane nawe. Qiniseka ukuthi indaba yakho iyaguquguquka futhi iyiqiniso.
Ungaxoxa izindaba ezinjengokuthi kungani ukhethe umsebenzi wakho, izifundo ezibalulekile wena'ufundile, noma izehlakalo ezikuphefumulele ukuthi wakhe umkhiqizo wakho noma ujoyine okuthileUkupakishwa kwakudala kagwayi Inkampani.
- 5. Hlanza umphakathi uphawu lwakho
Ukugqugquzela uhlobo lwakho lomkhiqizo, udinga ukuthi usebenze kumidiya yezenhlalo futhi ube nobukhona obuqinile online. Kepha uyazi yini enye okudingeka uyenze? Kufanele ukwazi ukuthonya abanye ukukhuthaza uhlobo lwakho lomkhiqizo.
Ngamanye amagama, udinga izilaleli zakho ukuze wabelane ngendaba yakho, ukhuthaze ukuthembeka kwakho, futhi ufinyelele izithameli ezintsha. Sebenzisa iziteshi zemithombo yezokuxhumana, abanye abathonya, ontanga emkhakheni wakho, abangane, kanye nozakwabo ukusiza. Futhi ungakwenza lokhu ngokunethiwekhi nokujoyina imiphakathi yabantu abahlanganyela izintshisekelo noma izinhloso zakho.
- 6. Sebenzisa amakhono akho
Yenza amakhono akho amaningi ukuze uqaphele futhi usungule ukubonakala okuqinile komkhiqizo. Qala ngohlu lwamandla akho bese ukhombisa ubuchwepheshe bakho ngobuholi obucabangi ngezihloko ezifanele. Ungazibandakanya nezilaleli zakho ngokusebenzisa amapulatifomu ezokuxhumana.
Njengoba kushiwo ngaphambili, yabelana ngokuqukethwe okubalulekile ngokungaguquki nangokusebenza ngentshiseko ezingxoxweni ukukhulisa inethiwekhi yakho futhi wandise ubukhona bakho be-inthanethi. Lokhu kuzokusiza futhi uthole ukunakwa kwabaqashi namakhasimende ongaba khona ofuna ukusebenza nakho ngokuzayo.
- 7. Dala ingqikithi engaguquki
Dala ingqikithi engaguquki yomuntu wakhoUkupakishwa kwakudala kagwayi Brand. Uma u'Ukuguquguquka, abantu bayazi ukuthi yini okufanele bayilinde kuwe, futhi lokho kwakha ukwethembana. Yona'Kufana nokuba nesitayela sesiginesha abantu abakubonayo futhi bakukhumbule ngakho. Noma ngabe's indlela brand yakho (futhi wena), ithoni yemiyalezo yakho noma izihloko okhuluma ngazo, zinamathela engqikithini efanayo.
Futhi, qiniseka ukuthi lokhu kungaguqulwa kugcinwa kuwo wonke amapulatifomu, njengemithombo yezokuxhumana, iwebhusayithi, ibhulogi, njll. Lokhu kungaguquguquki kusiza ukuqinisa lokho okwenziwayo izilaleli zakho.
- 8. Hlaziya futhi ushintshe umkhiqizo wakho
Okokugcina, hlola uhlobo lwakho lomkhiqizo, shintsha ezinye izinto uma kudingeka bese uphinde uhlole. Yebo, uphawu lomuntu siqu luyinqubo eqhubekayo eqhubekayo. Ngakho-ke, kufanele uqhubeke nokuhlola ukuze ubone ukuthi unjani'ukwenza futhi ulungise izinto njengoba kudingeka.
Ukulinganiswa kwempumelelo komkhiqizo wakho kumele. Manje-ke, bhekani wena'Ukwenza kahle nokuthi yini ongayenza kangcono. Zibheke ngokufanele futhi ubuze abantu abakwazi kahle ukuthi bacabangani. Njengoba isimo sobungcweti sihlala sivela, uhlobo lwakho lomkhiqizo ludinga ukuvela, futhi.
Yini izinto zokuhehaUkupakishwa kwakudala kagwayi Design?
Ukudala ukuhehaUkupakishwa kwakudala kagwayiIdizayini yezithameli zaseNdiya ayikaze ibe lula. Ngenkathi kufaka phakathi uhlobo lwakho'Umqondo weqiniso weqiniso, qiniseka ukuthi ungeza izinto ezilandelayo kumklamo wakho olandelayo weChinni we-Chinni imiphumela emihle kakhulu.
- 1. Ukukhanga okubukwayo
Qinisekisa ukuthi umkhiqizo wakho ubukeka emuhle futhi uhlukile emashalofini okuthengisa. Hlola futhi uthole amandla we-psychology anemibala ukuze uvuse uhlobo olufanele lwemizwa edonsela ukunaka nokuthembela kuhlobo lwakho.
Faka okubonakalayo okubandakanyekayo, amafonti kanye nemidwebo yokufaka izinongo lapho kupakishwa eKhand. Lokhu kuzokwenza imikhiqizo yakho ivelele ngenkathi inikeza umbono wazo ubuqiniso.
Kodwa-ke, ngenkathi ungeza lezi zinto, qiniseka ukuthi i-minimalism iyagcinwa. Ngenkathi imibala evuthayo namaphethini amahle kakhulu, ukudala i-equation elinganiselayo kungcono kakhulu ngokuheha izintandokazi zabathengi abaningi.
- 2
Ukumane udala noma imuphi umklamo wokupakisha okungahleliwe awukaze wenele imikhiqizo ukuze uphumelele kule nkathi. Uma ngempela ufuna ukwenza umehluko, hamba imayela elingeziwe ukufaka amanani akho womkhiqizo, izindaba, amagugu nemibono ekwakhiweni kwakho kokupakisha. Lokhu kuzosiza amakhasimende ukuthi axhumane nokwakhiwa kwakho kokupakisha bese ukhetha uhlobo lwakho ngaphezu kwabanye.
- I-3. Izici Zomklamo Osebenzayo
Impela, ukwakheka kwakho okupakishe kumele kubukeke kubukeka sengathi kuyabonakala Ukupakishwa kwakudala kagwayi ukuheha abathengi, kepha kuthiwani ngokusebenza kwawo? Lesi ngesinye isici esinobunzima sokuhlukanisa esingasenza noma siphule uphawu lwakho lonke eminyakeni embalwa ezayo.
Funa amajamo okupakisha okulula ukubamba, uthele futhi usebenzise, ucubungula lula ikhasimende. Faka izici ezibonakalayo ekuphaketheni kwakho, ngoba lokhu kuzosiza amakhasimende akho ukuthi anciphise imfucuza abuye abuyele ukupakishwa kwakho komkhiqizo ekhaya lawo, okufaka isandla endaweni ephephile futhi akhunjulwe umkhiqizo.
Ukugcina
Ukumukisa amasu okufaka uphawu komuntu siqu njengokuba yiqiniso, okungaguquki futhi okusebenzayo emphakathini kungakhulisa amathuba akho empumelelo yomsebenzi. Ukufaka uphawu komuntu kusiza ukuxhumana namakhasimende ngendlela eqotho futhi uzazi wena njengochwepheshe emkhakheni wakho.
It'Ithuluzi eliwusizo leSA Super nganoma yimuphi uchwepheshe wanamuhla ahlose ukuma emakethe enabantu abaningi, abambe amathuba amasha futhi aqhubekele phambili emsebenzini wabo. Uma udinga usizo nganoma yiluphi uhlobo lomkhiqizo, nakanjani namhlanje. Ithimba lethu lobuchwepheshe bamagama lizokusiza wenze ngokwezifiso umkhiqizo wakho futhi ufinyelele izinhloso zakho.
Isikhathi Seposi: Meyi-17-2024