Namuhla's omatasatasa emhlabeni, it'Konke mayelana nokuzibeka lapho. Bheka eduze kwakho. Wonke umuntu uwuphawu. Umgqugquzeli wenkundla yezokuxhumana, umklami wezithombe ozisebenzelayo, noma umuntu onjalo's ukudala iphrofayili yabo yokuphola-bona'bonke basebenza ngophawu lwabo lomuntu siqu.Ukudala aiphakethe likagwayi elidala uphawu lomuntu siqu kungaba umsebenzi onzima, ikakhulukazi njengoba wonke umuntu ematasa enza okufanayo.
Futhi kochwepheshe, kungase kubonakale kuyinselele nakakhulu. Lokho's lapho izici ezithile namasu afana nezwi lomkhiqizo wakho, ukuba khona ku-inthanethi nokubonakala komkhiqizo kuqala khona. Kule bhulogi, thina'izokuqondisa ukuthi ungawakha kanjani umkhiqizo wakho njengomuntu oqeqeshiwe kanye nezinto ezibalulekile okudingeka ugxile kuzo.
Ukumaketha komuntu siqu kuwumuntu wakho osesidlangalaleni. It'indlela yokubonisa abanye noma amakhasimende okungenzeka ukuthi yini ekwenza uhluke. Akukho'i-ta inkampani noma umkhiqizo obandakanyeka ekufakeni uphawu lomuntu siqu. Ngamanye amazwi, wena'kabusha umkhiqizo noma inkampani ekhuthazwayo futhi iwumkhiqizo ngokwawo. It'sa isithombe sochwepheshe esimela ngempela lokho oyikho.
Ukufakazela ubungcweti bakho kubalulekile emhlabeni wokumaketha kwedijithali namuhla. Ukwenza uphawu lomuntu siqu yinto engenziwa yinoma ubani. Kudinga nje ukuchaza nokukhuthaza ubunikazi bomkhiqizo wabo obuhlukile. Umkhiqizo wabo siqu kufanele ubonise ulwazi lwabo, amakhono, namagugu. Lokhu kugqamisa ubunjalo babo obuhlukile futhi kubasiza ukuba bahluke esixukwini futhi.
In iphakethe likagwayi elidala,Kungani Ukwenza Ibhrendi Kungukhiye Wakho Wokunqoba Kochwepheshe?
Uma ufuna ukwenza umsebenzi wakho uchume, ukwakha umkhiqizo wakho kubaluleke kakhulu. Nazi izizathu ezintathu ezinkulu zakhona.
- 1. Ibhrendi yomuntu siqu ikwenza uhluke kwamanye amakhandidethi
Imakethe yemisebenzi namuhla inokuncintisana kakhulu futhi iminyene, ngakho ukuphuma esixukwini kubalulekile. Futhi indlela engcono kakhulu yokwenza lokho ngokwakha uhlobo oluqinile lomuntu siqu. Igqamisa amakhono akho ahlukile futhi ikusiza ukuthi ufinyelele i-lifti yakho.
Lesi siphakamiso singakusiza ngokuqhubekayo ukuthi ubonise ukuthi kungani wenze kanjalo'ngiwufanela kahle umsebenzi wakho'ngifaka isicelo kabusha. Ibhrendi yomuntu siqu futhi ikuvumela ukuthi ubonise amakhono akho, ulwazi, impumelelo kanye namagugu. Lokhu kuzokusiza ukuthi ugqame kwamanye amakhandidethi, ikakhulukazi uma wena'kabusha ukushintsha imisebenzi.
- 2.Ivumelaomunye ukugqama esixukwini
Lapho usebenza kumuntu wakhoiphakethe likagwayi elidala ukubhrenda, uzenza uhluke kwamanye amakhandidethi kanye nesixuku sonke sabantu emkhakheni ofanayo. Kukuvumela ukuthi ugabise amakhono akho futhi kusize iphrofayela yakho noma uhlobo lomuntu siqu luhehe abaqashi abangaba abaqashi, amaklayenti, noma abanye ababambiqhaza ebhizinisini.
Isibonelo, abaholi bamabhizinisi baseNdiya abafana no-Ratan Tata (we-Tata Group) kanye no-Mukesh Ambani (we-Reliance Industries) basungule imikhiqizo yomuntu siqu eqinile ebonisa isitayela sabo sobuholi, amanani, kanye nezimpumelelo. Lobu bunikazi obuhlukile bubenza bahluke futhi bubabeke njengabantu abanethonya ezimbonini zabo.
Ngakho-ke, Ngomkhiqizo womuntu siqu oqinile, wazi kahle ukuthi uletha ini etafuleni nokuthi ufuna ukuya kuphi emsebenzini wakho. Lokhu kucaca kukunikeza injongo nesiqondiso, okwakha ngokwengeziwe ukuzethemba kwakho.
- 3.Inikeza Indlela Ehlukile Yokusebenzelana Namakhasimende
Njengoba ngishilo ngenhla, ukumaketha komuntu siqu kukusiza ukuthi uhehe amakhasimende amaningi. Inikeza indlela engcono yokuthi basebenzisane nawe noma umkhiqizo wakho. Kubenza babone ukuthi umeleni nokuthi yini ekushayelayo. Ukwakha ibhrendi yomuntu siqu kufana nokulolonga indlela abantu abakubona ngayo.
Isibonelo, uSandeep Maheshwari, isikhulumi esaziwayo esikhuthazayo kanye nosomabhizinisi waseNdiya, usungule uhlobo lomuntu olugxile ekuvezeni izinto obala nobuqiniso. Ngesitayela sakhe sokuxhumana esivulekile nokusebenzelana kwangempela, uye wakha ubuhlobo obuqinile nabalaleli bakhe. Le ndlela esobala izuze ukwethenjwa nokwethembeka kubalandeli bakhe, okumenza umuntu ohlonishwayo endaweni yokuzithuthukisa.
Ngakho-ke, ngokuvuleka nokwethembeka ekukhulumeni kwakho, ungakha ukwethembana futhi uxhumane namakhasimende kangcono. Ngenxa yokuxhumana okusobala nokwangempela ngomkhiqizo wakho siqu, amakhasimende aqala ukukubona njengothembekile nothembekile.
Izingxenye Ezibalulekile Zomuntu Siquiphakethe likagwayi elidala Ukubhrenda
Ukumaketha komuntu siqu kuncike ezintweni ezimbalwa ezakha uchwepheshe's isithombe kanye nomthelela. Nazi izingxenye ezine ezibalulekile.
- 1. Ubuqiniso
Ukuba ngokoqobo nokuba yiqiniso kuwena kuyisihluthulelo sokwenza uphawu lomuntu siqu. Qiniseka ukuthi okubonisayo kufana nokuthi ungubani ngempela. Lokhu kusho ukuthi izenzo zakho, izindinganiso, nezinkolelo zakho kufanele zihambisane nendlela ozibonisa ngayo kwabanye. Lokhu kuzosiza abantu bakwethembe futhi baxhumane nawe ngokuqhubekayo.
- 2. Ukungaguquguquki
Ukuvumelana kungenye ingxenye enkulu yokubeka uphawu lomuntu siqu. Kusho ukugcina izinto zizinzile futhi zisezingeni eliphezulu. Kufanele uqiniseke ukuthi indlela yakho yokukhuluma, ukubukeka, nezenzo zakho kuyahambisana, kungakhathaliseki ukuthi ukuphi. Ngokuhamba kwesikhathi, lokhu kuzokwenza abantu bakukhumbule futhi kuqinise ubuwena bomkhiqizo.
- 3. Isiphakamiso seValue
Isiphakamiso sakho senani sihloselwe ukuheha izethameli ozihlosile. Yilokho okwenza uhluke kwabanye. Igqamisa amakhono akho ahlukile, okuhlangenwe nakho, nezimfanelo. Isiphakamiso senani esiphoqayo sidlulisela izinzuzo ozinikeza izethameli noma abaqashi bakho futhi sigqamisa ukuthi kungani kufanele bakukhethe.
- 4. Ukubonakala
Ukubonakala kuyisici esibalulekile sokulinganisa impumelelo yomkhiqizo wakho siqu. Ukubonakala kusiza abantu abaningi babone ubuchwepheshe bakho kanye nalokho ongakunikeza. Ukwandisa umkhiqizo wakho siqu's ukubonakala, kufanele uhlanganyele ngokugcwele nemiphakathi efanelekile, wabelane ngokuqukethwe okubalulekile, futhi uxhumeke ku-inthanethi nokungaxhunyiwe ku-inthanethi.
Umhlahlandlela Wesu Lokuzenzela Izimpawu Zomuntu Ochwepheshe
Ukuthola ibhalansi efanele ekufakeni uphawu lomuntu siqu kungaba luqili. Ngakho, thina'uhlanganise umhlahlandlela omncane wokuthi ungalithuthukisa kanjani isu elizokwenza ube lakho iphakethe likagwayi elidala brand ivelele.
- 1. Zinqumele imigomo yakho
Kungani ufuna ukwakha ibhrendi yomuntu siqu? Ngaphambi kokuthi ungene ekubumbeni isithombe sakho esiku-inthanethi futhi usebenzele ukwakha umkhiqizo, zibuze ukuthi kungani kubalulekile kuwe. Ingabe kungenxa yendima yomsebenzi wezinga eliphezulu? Noma ufuna ukuqala inkampani yakho ngemuva kweminyaka yokuhlangenwe nakho emkhakheni othile? Noma ngabe yisiphi isizathu, nquma izinhloso ohlose ukuzifeza ngomkhiqizo wakho siqu.
- 2. Hlola ukulingana komkhiqizo wakho siqu
Okulandelayo, udinga ukuhlola ukulingana komkhiqizo wakho. Kungase kuzwakale kuyinkimbinkimbi ekuqaleni, kodwa empeleni akunjalo't. Qala ngokuqonda ukuthi ibhrendi yakho iyini njengamanje. Cabanga ngalokho abantu asebekwazi ngawe, ukuthi bacabangani ngawe, nezindaba abazihlanganisa nawe.
Ukuze uzihlole wena kanye nomkhiqizo wakho siqu, cabangela iziqu zakho, ukuxhumana nomphakathi, isizinda samasiko, kanye nezinto ozithandayo. Bona ukuthi ukuzihlola kwakho kufana nalokhu ofuna umkhiqizo wakho ube yikho. Thola ukuthi yini ekwenza wehluke kwabanye futhi ugxile ekugqamiseni lezo zimfanelo eziyingqayizivele kumkhiqizo wakho siqu.
- 3. Nikeza inani futhi ungaguquguquki
Ukungaguquguquki kuyisihluthulelo sokwenza uphawu lomuntu siqu okuphumelelayo, kanye nokuhlinzeka ngenani kumkhiqizo wakho's ababambiqhaza. Gcina ukubukeka okufanayo nomlayezo kuzo zonke izinkundla zakho njengoba abantu bekulandela ngalokho okwenza uhluke. Isibonelo, ikhasimende lingase lithenge enkampanini ekhangisayo kuphela, kodwa yona'maningi amathuba okuthi bathembe futhi bathenge kumgqugquzeli obafundisa okuthile okusha. Ngokunikeza inani ngokungaguquki, wakha ukwethembana nokwethembeka kubabukeli bakho.
- 4. Xoxa indaba yakho siqu
Ukumaketha komuntu siqu kumayelana nokuzimaketha ngokuphumelelayo. Enye indlela yokwenza lokhu iwukuba ukhulumeke futhi ube nobungane ngokulandisa okuhlangenwe nakho kwakho siqu nezindaba. Ukubonisa abantu uhlangothi lwakho lomuntu kuyabasiza ukuthi baxhumane nawe. Qiniseka ukuthi indaba yakho iyafana futhi iyiqiniso.
Ungaxoxa izindaba ezinjengokuthi kungani ukhethe umsebenzi wakho, izifundo ezibalulekile wena'engikufundile, noma izehlakalo ezikugqugquzele ukuthi wakhe umkhiqizo wakho noma ujoyine okuthileiphakethe likagwayi elidala inkampani.
- 5. Hlanganisa nomkhiqizo wakho
Ukuze uthuthukise uhlobo lwakho lomuntu siqu, udinga ukusebenza ezinkundleni zokuxhumana futhi ube nokuba khona okuqinile ku-inthanethi. Kodwa ingabe uyazi ukuthi yini enye okudingeka uyenze? Kufanele ukwazi ukuthonya abanye ukuthi bathuthukise uhlobo lwakho lomuntu siqu.
Ngamanye amazwi, udinga izethameli zakho ukuthi zabelane ngendaba yakho, zikhulise ukwethembeka kwakho, futhi zifinyelele izethameli ezintsha. Sebenzisa iziteshi zenkundla yezokuxhumana, abanye abagqugquzeli, ontanga abasensimini yakho, abangani, nozakwenu ukusiza. Ungakwenza lokhu futhi ngokuxhumanisa futhi ujoyine imiphakathi yabantu abanezintshisekelo noma imigomo efana neyakho.
- 6. Sebenzisa amakhono akho
Sebenzisa ngokugcwele amakhono akho ukuze uqashelwe futhi usungule ukubonakala komkhiqizo okuqinile. Qala ngokubhala amandla akho bese ukhombisa ulwazi lwakho ngobuholi bemicabango ngezihloko ezifanele. Ungakwazi futhi ukuzibandakanya nezithameli zakho ngokusebenzisa izinkundla zokuxhumana.
Njengoba kushiwo ngaphambili, yabelana ngokuqukethwe okubalulekile ngokungaguquki futhi ubambe iqhaza ezingxoxweni ukuze ukhulise inethiwekhi yakho futhi wandise ukuba khona kwakho ku-inthanethi. Lokhu kuzokusiza futhi ukuthi uthole ukunaka kwabaqashi abangaba abaqashi namakhasimende ofuna ukusebenza nawo ngokuzayo.
- 7. Dala itimu engaguquki
Dala itimu engaguquki yomuntu siquiphakethe likagwayi elidala uphawu. Uma u'ukungaguquguquki, abantu bayazi ukuthi yini okufanele bayilindele kuwe, futhi lokho kwakha ukwethembana. It'kufana nokuba nesitayela sesiginesha abantu abakubonayo futhi bakukhumbule ngaso. Noma ngabe'yindlela umkhiqizo wakho (nawe) obukeka ngayo, ithoni yemilayezo yakho noma izihloko okhuluma ngazo, zinamathela endikimbeni efanayo.
Futhi, qiniseka ukuthi lokhu kuvumelana kugcinwa kuzo zonke izinkundla, njengenkundla yezokuxhumana, iwebhusayithi, ibhulogi, njll. Lokhu kuvumelana kusiza ukuqinisa ukuthi umkhiqizo wakho umayelana nani futhi kwenza umbono ohlala njalo kuzithameli zakho.
- 8. Linganisa futhi ushintshe umkhiqizo wakho
Okokugcina, hlola uhlobo lwakho lomuntu siqu, shintsha izakhi ezithile uma kudingeka bese uhlola kabusha. Yebo, ukufaka uphawu lomuntu siqu kuyinqubo eqhubekayo eqhubekayo. Ngakho-ke, kufanele uhlale uhlola ukuze ubone ukuthi unjani'ukwenza kabusha futhi ulungise izinto njengoba kudingeka.
Ukukalwa kwempumelelo yomkhiqizo wakho kuyadingeka. Manje-ke, bheka lokho onakho'wenza kahle futhi yini obungayenza kangcono. Zibheke ngendlela eqondile futhi ubuze abantu abakwazi kahle ukuthi bacabangani. Njengoba isimo sezwe sobungcweti sihlala sivela, umkhiqizo wakho udinga ukuvela, nawo.
Yiziphi Izici Zokudonsaiphakethe likagwayi elidala Ukuklama?
Ukudala okuhehayoiphakethe likagwayi elidalaukuklama izethameli zaseNdiya akulula neze. Ngenkathi kufaka phakathi umkhiqizo wakho's ingqikithi yangempela, qinisekisa ukuthi ungeza izici ezilandelayo ekwakhiweni kwakho okuzayo kwamaphakheji kwe-Chinni ukuze uthole imiphumela ehamba phambili.
- 1. Isikhalazo Esibonakalayo
Qinisekisa ukuthi umkhiqizo wakho ubukeka ukhanga futhi uhlukile emashalofini okuthengisa. Hlola futhi uthuthukise isayikholoji yemibala ukuze uvuse uhlobo olulungile lwemizwa eheha ukunaka nokwethenjwa kumkhiqizo wakho.
Bandakanya okubonwayo okuhehayo, amafonti kanye nemifanekiso ukunonga ukupakishwa kwekhand nakakhulu. Lokhu kuzokwenza imikhiqizo yakho igqame ngenkathi inikeza inhlansi yobuqiniso bayo.
Kodwa-ke, ngenkathi wengeza lezi zakhi, qinisekisa ukuthi i-minimalism iyagcinwa. Nakuba imibala namaphethini agqamile kuhle kakhulu, ukwenza isibalo esinokulinganisela kungcono nakakhulu ukuze kuhehe izintandokazi zabathengi abaningi.
- 2. Ukuxoxa Indaba Yomkhiqizo Ngokupakisha
Ukudala noma yimuphi umklamo wokupakisha ongahleliwe akwanele ukuthi imikhiqizo iphumelele kulesi sikhathi. Uma ufuna ngempela ukwenza umehluko, hamba ibanga elingeziwe ukuze ufake amanani omkhiqizo wakho, indaba, amagugu kanye nemibono ekwakhiweni kwakho kokupakisha. Lokhu kuzosiza amakhasimende ukuthi axhumane nedizayini yakho yokupakisha futhi akhethe uhlobo lwakho lomkhiqizo kunezinye.
- 3. Izici Zomklamo Osebenzayo
Impela, umklamo wakho wokupakisha kufanele ubukeke ukhanga iphakethe likagwayi elidala ukuheha abathengi, kodwa kuthiwani ngokusebenza kwayo? Lesi esinye isici esibalulekile esihlukanisayo esingenza noma siphule uphawu lwakho lonke eminyakeni embalwa ezayo.
Bheka izimo zokupakisha okulula ukubamba, ukuthululwa, nokusebenzisa, ucabangela ukusebenziseka kwamakhasimende. Bandakanya izici ezivalekayo emaphaketheni akho, njengoba lokhu kuzosiza amakhasimende akho ehlise ukumosha futhi aphinde asebenzise amaphakheji omkhiqizo wakho endlini yawo, kube nomthelela endaweni ephephile kanye nokwanda kokukhumbula umkhiqizo.
Isiphetho
Ukwamukela amasu okumaketha komuntu siqu afana nokuba yiqiniso, ukungaguquguquki nokuba nokuxhumana nabantu kungakhuphula amathuba akho okuphumelela emsebenzini. Ukwenza umkhiqizo womuntu siqu kukusiza ukuthi uxhumane namakhasimende ngendlela eqotho futhi uzenze uchwepheshe emkhakheni wakho.
It'ithuluzi eliwusizo kakhulu lanoma yimuphi uchwepheshe wesimanje ohlose ukugqama emakethe egcwele abantu, athathe amathuba amasha futhi aqhubekele phambili emsebenzini wakhe. Uma udinga usizo nganoma yiluphi uhlobo lomkhiqizo, xhumana nathi namuhla. Ithimba lethu lochwepheshe bomkhiqizo lizokusiza wenze ngokwezifiso umkhiqizo wakho futhi ufinyelele izinhloso zakho.
Isikhathi sokuthumela: May-17-2024