Okokuqala,malini ibhokisi likagwayi waseMarlboro oi-rigin Izwe lokukhiqiza lingenye yezinto eziyinhloko ezinquma intengo kagwayi waseMarlboro. IMarlboro inezimboni emazweni amaningana, okuhlanganisa i-United States, iSwitzerland, iPhilippines, kanye nabakhiqizi abagunyaziwe eShayina.
Ugwayi waseMarlboro ongenisiwe: Ngenxa yezici ezifana nentengo, izindleko zokuthumela, kanye nokupakishwa, amanani aphezulu. Ugwayi ovela eYurophu nase-United States, ikakhulukazi, uhlukaniswa njengemikhiqizo kagwayi esezingeni eliphezulu, ngokuvamile ubiza phakathi kwama-yuan angu-35 nama-60 ngesikhwama.
I-Marlboro Domestic: Ingeniswe futhi ikhiqizwa yi-China National Tobacco Corporation, le mikhiqizo ishibhile, ngokuvamile ibiza phakathi kwama-yuan angu-18 no-28, okwenza kube lula ukuyithenga emphakathini.
Okwesibili, malini ibhokisi likagwayi waseMarlboro Ibanga kanye nokupakishwa: indlela yokwenziwa kokwehlukaniswa komkhiqizo
Njengomkhiqizo kagwayi onephothifoliyo yomkhiqizo ocebile, iMarlboro inesu elisezingeni lentengo.
Uchungechunge lwezimfashini oluphambili, njengeMarlboro Gold, iBlack Ice Pop kanye neDouble Pop, lunezinongo ezihlukile kanye nemiklamo eyingqayizivele, konke kunentengo engaphezu kwama-yuan angu-30. Amasampula aphakathi nendawo kanye nochungechunge olujwayelekile: Amasampula afaka phakathi iMarlboro Classic Red kanye neMarlboro Blue Ice, anikeza ukunambitheka okujwayelekile kanye nenani elihle, ngamanani aphakathi asukela kuma-yuan angu-20 kuya kwangu-28.
Amanani aphansi: Nakuba igama lomkhiqizo lisekhona, iMarlboro ingathengwa ngemali engaphansi kwama-yuan ayi-15 kwezinye iziteshi ezikhethekile. Lokhu kungaba inguqulo engenziwa ngokwezifiso. Abathengi kudingeka balungise iqiniso.
Futhi, kungathinta intengo:
Amabhokisi Ezipho: Izibonelo zifaka phakathi amabhokisi ezipho zamaholide kanye namabhokisi aqoqwayo ahlukile. Akuzona nje kuphela lezi zinto eziklanywe kabi, kodwa zivame ukuza ngensimbi noma ngensimbi eqinile, okwengeza ezindlekweni.
Iphakheji ethambile: Intengo ephansi, iyaphatheka futhi ilula, iyenza ithandwe ngabathengi abasebasha.
Okwesithathu, malini ibhokisi likagwayi waseMarlboro Iziteshi zokuthenga: ukuhwebelana phakathi kokulula kanye nentengo
Izindlela ezahlukene zokumaketha ezisekelwe ezicini ezifana nentengo yokuphakelwa, izindleko zokuthengisa, kanye namasu okumaketha, zingaholela ekwehlukeni kwamanani.
Izitolo/izitolo ezinkulu: Amanani afana, kodwa ezinye izinhlobo zingase zingabi khona.
Izitolo zikagwayi ezikhethekile: Njengoba zinemikhiqizo eminingi kanye nensizakalo yobungcweti, ziyinketho ekhethwayo yokuthenga ugwayi ohlukile noma izinhlobo ezikhethekile. Amasayithi okuthenga ku-inthanethi: Amanani ashintsha kakhulu, futhi ngezinye izikhathi kuba nokukhushulwa okukhulu, kodwa qaphela ingozi yezimpahla mbumbulu.
Okwesine,malini ibhokisi likagwayi waseMarlboro Umehluko wesifunda: umqondo obangela ukuguquguquka kwentengo
Njengomkhiqizo okhethekile, intengo kagwayi ithintwa yizinqubomgomo zendawo, amazinga entela, kanye nesidingo semakethe.
Izinqubomgomo zentela: Izinqubomgomo zentela kagwayi ziyahlukahluka phakathi kwezifundazwe. Amanye amazwe abeka intela entsha kagwayi, okuholela ekukhuphukeni kwentengo.
Ukutholakala kanye nesidingo: Emadolobheni asezingeni eliphezulu, abathengi banamandla amakhulu okuthenga kanye nesidingo sikagwayi ongavamile, okuyinto enyusa amanani ngokwemvelo.
Ukulawulwa Kwemakethe: Amanye amazwe asebenzisa imikhawulo yokupaka, evimbela ithrafikhi futhi inyuse amanani.
Okwesihlanu. malini ibhokisi likagwayi waseMarlboro Umkhiqizo kanye nemakethe: kuqhutshwa yizintandokazi zabathengi
Amanani awaqhutshwa amanani neziteshi zokukhangisa, kodwa ukuqwashisa ngomkhiqizo kanye nezintandokazi zamakhasimende. Sekuyiminyaka, iMarlboro ibilokhu igxile ezinhliziyweni zabathengi ngesithombe sayo "somuntu othakazelisayo", futhi ijabulela ukwethembeka komkhiqizo oyingqayizivele, ikakhulukazi phakathi kwentsha.
Okwesithupha, malini ibhokisi likagwayi waseMarlboro Umklamo webhokisi likagwayi elenzelwe wena: inani elengeziwe ngaphezu kwentengo
Ngaphezu kwentengo, abathengi abaningi banaka isitayela kanye nokupakishwa kogwayi, futhi okubaluleke kakhulu, ukwakheka kogwayi sekuyinto ekhangayo emakethe.
Ukwehlukahluka: Kusukela emabhokisini endabuko kuya ekuvalekeni okusaqanda, okugoqekayo kanye nokugoqeka okunamandla, lokhu kuthuthukisa ulwazi lomsebenzisi.
Ukulungiswa kosayizi: Kusukela kosayizi abancane kuya kumaqoqo amakhulu, lawa masayizi ahlangabezana nezidingo zamakhasimende ahlukene.
Ukunyathelisa komuntu siqu: Izinkampani eziningi zinikeza izinsizakalo ezenziwe ngokwezifiso njengokuqopha, ukusayina kanye nemiklamo yobuciko ukuze kuvezwe umbono wekhasimende.
Ubuchwepheshe obusetshenzisiwe: Ukusetshenziswa kwephepha elisetshenziswe kabusha, iphepha le-bamboo nezinye izinto zokuhlobisa kuhambisana nezindinganiso zabathengi besimanje.
Isikhathi sokuthunyelwe: Agasti-07-2025