Malini ugwayi waseMarlboroHlaziya umehluko wentengo kusukela emibonweni yezinto zokupakisha, izinqubo zokunyathelisa kanye nemiklamo yesitayela

Phakathi kwemikhiqizo kagwayi yomhlaba wonke, iMarlboro ibilokhu ibambe isikhundla esibalulekile ngohlelo lwayo lombala obomvu nomhlophe olujwayelekile kanye nesiko lomkhiqizo eliyingqayizivele. Kubathengi abaningi, ngaphandle kwekhwalithi kagwayi uqobo, intengo kanye nokupakishwa nakho kuyizinto ezibalulekile ekwenzeni isinqumo sokuthenga. Ngakho-ke, kubiza malini ngempela ugwayi waseMarlboro? Kungani umkhiqizo ofanayo unezinhlobo ezahlukene zamanani? Lesi sihloko sizohlaziya umehluko wamanani kusukela ezicini ezintathu: izinto zokupakisha zebhokisi lephepha, izindlela zokunyathelisa, kanye nomklamo wesitayela, futhi sibonise ubuhle obuyingqayizivele beMarlboro ngesitayela esenziwe ngezifiso.

一.Malini ugwayi waseMarlboro？-Izici zamanani: Umphumela ohlangene womkhiqizo kanye nemakethe

Intengo kagwayi iMarlboro ayinqunywa yisici esisodwa kodwa yakhiwa ukuqongelela kwezinto eziningi:

1.Ukwaziswa komkhiqizo:Njengomkhiqizo kagwayi odumile emhlabeni wonke, iMarlboro inamandla amakhulu kakhulu entengo yekhwalithi ephezulu emakethe.

2.Izindleko nenzuzo:Izinqubo ezahlukene zokupakisha zingathinta izindleko zokukhiqiza, ngaleyo ndlela zithonye amanani okuthengisa.

3.Isidingo semakethe:Kwezinye izimakethe, ugwayi osezingeni eliphezulu uzobiza kakhulu ngenxa yokushoda kwawo.

4.Intengo yomncintiswano: Ukuze kugcinwe ukuncintisana emakethe, iMarlboro izophinde ilungise isu layo ngokusekelwe emananini eminye imikhiqizo.

Sekukonke, uchungechunge lwakudala luvame ukuba ngaphakathi kwebanga lentengo eliphakathi umphakathi ongalamukela, kuyilapho izinhlobo ezilinganiselwe noma amamodeli enziwe ngokwezifiso angase aphindwe kabili noma aphindaphindeke ngisho nangokwengeziwe ngentengo.

二.Malini ugwayi waseMarlboro?Ukupakisha amabhokisi ephepha: Kusukela emabhokisini amaphepha ajwayelekile kuya ekwenzeni ngokwezifiso okuphezulu

Ukupakishwa akukona nje kuphela isithombe sangaphandle kodwa futhi kuyisici esibalulekile esithonya intengo kagwayi waseMarlboro.

1.Amabhokisi amaphepha ajwayelekile: ukupakisha okuthambile namabhokisi aqinile

Ekusetshenzisweni kwansuku zonke, izinhlobo zokupakisha ezivame kakhulu ukupakisha okuthambile namabhokisi aqinile.

Ukupakisha okuthambile: Iphepha lincane, izindleko ziphansi, futhi intengo ishibhile.

Ibhokisi eliqinile: Yenziwe ngekhadibhodi elijiyile, inikeza isivikelo esingcono futhi ifanele ukuthuthwa nokugcinwa kude, ngakho intengo yayo iphakeme kancane.

2.Ukwenza ngokwezifiso okuphezulu: Ukupakisha kwensimbi nesikhumba

Ngaphezu kwamabhokisi ephepha endabuko, iMarlboro izokwethula nezinguqulo ezenziwe ngokwezifiso zekhwalithi ephezulu:

Ibhokisi lensimbi: Inokubukeka okuthambile futhi ivame ukuthengiswa njengento eqoqwayo.

Ukupakisha isikhumba: Ifanekisela ukunethezeka kanye nokwenza kube ngokwakho, intengo yayo iphakeme kakhulu kuneyesitayela esivamile.

Lokhu kufakwa okuhlukile kudala ngqo ububanzi bentengo phakathi kochungechunge oluhlukene.

3.Indlela yokuphrinta: Ubuncane benqubo buthinta izindleko

Inqubo yokunyathelisa ayinqumi nje kuphela ubuhle bokubukeka kodwa futhi ithinta izindleko zokukhiqiza, ngaleyo ndlela ithonye intengo kagwayi.

Izindlela zokuphrinta ezivamile

Ukuphrinta kwe-inkjet: Izindleko eziphansi, ezifanele ukukhiqizwa ngezinga elikhulu.

Ukuphrinta kwe-Intaglio:Umbala ogcwele, ofanele ukwethula amalogo akudala.

Ukuphrinta kwesikrini: Ifanele ukuphrinta ngamaphethini amancane nakhethekile, enokuguquguquka okunamandla.

Inqubo yokuphrinta ekhethekile

Uma kukhulunywa ngochungechunge olusezingeni eliphezulu, iMarlboro ivame ukusebenzisa ubuciko obuhle kakhulu:

Ukuhlobisa ngegolide kanye nesiliva:Ukugqamisa ukuthungwa okukhazimulayo nokuthuthukisa umthelela obonakalayo.

Ukuphrinta okune-3D embossed:Ukwenza ama-logo namaphethini abe nobukhulu obuthathu.

Ukunyathela okushisayo nokusika ngodayi:Thuthukisa ukumelana nokuguguleka kanye nokuthungwa okuphelele.

Kungashiwo ukuthi lapho inqubo yokunyathelisa iyinkimbinkimbi kakhulu, intengo izoba phezulu ngokwemvelo, ikakhulukazi kosikilidi be-limited edition, lapho izinqubo ezinjalo zivame ukusetshenziswa kabanzi.

4.Umklamo wesitayela: Okuvamile, okunemfashini futhi okunethezekile

Ubuhle beMarlboro abugcini nje ngekhwalithi yayo kodwa futhi nasezindleleni zayo zokuklama ezahlukahlukene.

Isitayela sakudala

Ilogo yakudala: Uhlelo lombala obomvu nomhlophe kanye nefonti emnyama sekucishe kube uphawu lweMarlboro.

Umklamo omncane: Ugcizelela ukuqashelwa komkhiqizo futhi ufanelekela amaqembu abathengi besikhathi eside.

Isitayela semfashini

Amaphethini amahle: Ukuhlanganisa izinto ezidumile ukuze kudonswe iqembu labathengi abasebasha.

Umklamo othandwayo: Kungase kusetshenziswe ukupakisha itimu ngokubambisana noma okulinganiselwe isikhathi ukuze kudalwe inani leqoqo.

Isitayela sobukhazikhazi

Isethingi yedayimane: Ineqoqo elihle kakhulu kanye nenani lokubonisa futhi ibiza kakhulu emakethe.

Umklamo wohlobo olulinganiselwe: Uma ukhishwa ngobuningi obuncane, uvame ukufunwa ngabaqoqi bakagwayi.

Lolu hlobo lokwehluka kwesitayela lukhulisa kakhulu uhlu lwamanani eMarlboro.

三.Malini ugwayi waseMarlboro?-Isitayela esenziwe ngokwezifiso: Inani lamasiko ngemuva kwentengo

Uma izinto ezisebhokisini lephepha kanye nenqubo yokunyathelisa kunquma izici zezindleko, khona-ke ukwakheka kwesitayela kubonisa kakhulu isiko kanye nenani. I-Marlboro ayigcini nje ngokuthengisa iphakethe likagwayi; ithengisa nendlela yokuphila:

Uchungechunge lwakudala luhlangabezana nezidingo zansuku zonke futhi lugcizelela ukuzinza komkhiqizo.

Iqoqo lemfashini libhekelela isizukulwane esisha, libonisa amandla kanye nobuntu.

Uchungechunge lokunethezeka luhlangabezana nezidingo zemicimbi yokuqoqa kanye neyokuzijabulisa, luphethe uphawu oluhlukile lwesimo.

Ngakho-ke, lapho abathengi bebuza ukuthi “Ingakanani i-Marlboro cigarettes?”, empeleni abakuthengayo akusiwo ugwayi nje kuphela, kodwa isiko kanye nokuqashelwa kobunikazi okunikezwa yilo mkhiqizo.

四.Malini ugwayi waseMarlboro?-Isifinyezo

Umehluko wentengo kagwayi waseMarlboro awunqunywa kuphela ugwayi ngokwawo, kodwa kunalokho umphumela ohlangene wezici ezintathu ezinkulu: izinto zokupakisha, amasu okunyathelisa kanye nomklamo wesitayela.

Ukupakisha: Kusukela kumaphakheji athambile, amabhokisi aqinile kuya kwensimbi nesikhumba, kunquma ububanzi bentengo eyisisekelo.

Ukuphrinta: Kusukela ku-inkjet kuya ezinqubweni zokunyathelisa nokufaka i-embossing ezishisayo, kubonisa umehluko webanga.

Isitayela: Esakudala, esifashini futhi esinobukhazikhazi, okwenza iMarlboro ikhange kumaqembu ahlukene abantu.

Ekugcineni, inani likagwayi iMarlboro alibonakali nje kuphela ezibalweni zamanani, kodwa futhi nasekunwetshweni komkhiqizo, isiko kanye nesitayela somuntu siqu.