Idizayini yokupakisha ingenye yezinto ezibaluleke kakhulu zokwethula ngempumelelo umkhiqizo. Ukupakishwa kufanele kuvikele okuqukethwe, kube lula ukukugcina nokusabalalisa, kudinga ukuveza ulwazi mayelana nokukuqukethe, futhi kudonse ukunaka kwamakhasimende eshalofini eligcwele imikhiqizo eqhudelanayo. Akunandaba ukuthi umkhiqizo usezingeni elinjani, ukungapakishwa kahle kuzokwenza umkhiqizo ungadayiseki, ngakho-ke umklamo oyimpumelelo wokupakisha ubalulekile. Incazelo nayo ibaluleke kakhulu. Ngakho-ke, iyiphi indima kanye nokubaluleka komklamo wokupakisha? Ake sibheke. 1. Ukupakisha kumelela uhlobo lwenkampani: idizayini yokupakisha ibaluleke njengemikhiqizo yenkampani, futhi idlala indima endleleni amakhasimende ayibheka ngayo inkampani kanye nendlela yokwandisa umkhiqizo wenkampani. Okokuqala, ukutshalwa kwezimali emaphaketheni amakhulu kuzoheha amakhasimende. I-2, ukupakishwa kungadonsela ukunaka kwamakhasimende: umklamo omuhle wokupakisha uheha ukunakwa kwamakhasimende, khona-ke umkhiqizo uzophinde uthole ukunakwa nokuqashelwa, ukuze uthuthukise lokhu, kuyadingeka ukudlulisa umkhiqizo wenkampani emaphaketheni. Ngale ndlela, ulwazi olulungile lunganikezwa amakhasimende ngaphambi kokuthenga, ukuze amakhasimende ashiye umbono ojulile wokuqala kumkhiqizo nokupakishwa. 3. Ukupakisha kumelela umthamo wokuthengisa: Ukupakisha okuphumelelayo kungagqama emqhudelwaneni futhi kuhehe amakhasimende. Ngakho-ke, uma umkhiqizo uthengiswa esitolo somzimba, umklamo wokupakisha uyinto yokuqala amakhasimende angaba khona ayibona eshalofini. Amakhasimende anganquma ukuthi awuthenge yini umkhiqizo ngokuya ngokubukeka kwawo emaphaketheni. Ilogo yesithombe ephaketheni kufanele idonse ukunaka kwabathengi. Njengamanje, ukuze kugqanyiswe kangcono ukukhanga kanye nomsebenzi yenani elingeziwe lezimpahla, ukwakheka kokupakisha kudlala izici zayo ezibaluleke kakhulu neziyingqayizivele lapha, futhi sekuyingxenye ebalulekile nebalulekile yokukhiqizwa kwempahla yesimanje. Beka eceleni umklamo wokupakisha wezimpahla, ngeke ukwazi ukubona inani eligcwele lazo; Uma kubhekwa ukwakheka kokupakishwa kwezimpahla, kuzokhulisa ukunwetshwa kokuqina kwamanani ahlukahlukene angeziwe wezimpahla, futhi kwenze abantu bathole ukuphishekela okubonakalayo nokungokomoya okwengeziwe kobuhle nokuzijabulisa.
