Imvelaphi yokupakisha icishe ihambisane nokubonakala kwabantu. Nakuba emfuleni omude womlando wesintu, ukupakisha okuvela ekukhetheni izinto, ukuthuthukiswa kwenqubo, ushintsho lokuhlobisa, kanye nokuqonda kwabantu ngokupakisha njalo njalo kukhona inqubo yokuziphendukela kwemvelo, nokho, enkambisweni yokuthuthukiswa kokupakisha, futhi kwaqongelela uchungechunge lokuhlukahluka, kwakha ukuhambisana okuthile, ukuhlukahluka kanye nokujwayelekile, okuqukethwe yi- Empeleni, kuyisici sokupakisha kwendabuko. Njengengxenye ebalulekile yokukhiqizwa kwezimpahla zanamuhla, ukupakisha kuhlanganiswe nokuthuthukiswa nokuklama kwazo zonke izinhlobo zemikhiqizo. Ekukhiqizweni kwebhokisi, cishe konke ukupakisha kungasatshalaliswa kuphela ngemva kokupakisha. Unyaka Omusha uyeza, amabhizinisi amaningi ahlela ukuthi angawuthengisa kanjani umkhiqizo, aklame ngokwezifiso ibhokisi lokupakisha elifanele nelihle, ukuze athuthukise ukuthungwa komkhiqizo ukuze athuthukise intengo yokuthengisa yomkhiqizo, adlale umphumela wokukhushulwa. Umklamo webhokisi lokupakisha lomkhiqizo kufanele uvumelane nezici zempahla, ngokusebenzisa izinto zokupakisha, ukuma, isakhiwo, umbhalo ukuze kuhunyushwe incazelo yempahla ukuze kudonswe abathengi ngendlela efanele. Okufana nalokhu ibhokisi lesipho, isipho sabangani nezihlobo, ukuveza ubungane, njengezipho zomkhosi wendabuko, izipho zoNyaka Omusha, izipho zoNyaka Omusha, amabhokisi esipho, izikhwama zesipho eziklanyweni zigxile ngendlela ehlukile.
Esikhathini samanje solwazi, impilo yezinto ezibonakalayo icebile futhi iyahlukahluka, ukupakisha akuyona nje indlela yokuvikela yangaphandle, okubaluleke kakhulu kusekubonisweni kolwazi lomkhiqizo, ukwengeza inani emkhiqizweni, nokuthuthukisa inani elengeziwe.
Ukupakisha kufanele kube nezici: isibonelo, okufanayo kuyibhokisi lendandatho yedayimane, ezinye izinkampani zihlakaniphile, ibhokisi lobucwebe lenzelwe ukumela i-mascot yenkampani, hhayi nje kuphela enhle futhi ehlukahlukene, kodwa futhi ligqamisa isithombe senkampani, futhi la mabhokisi obucwebe kanye nobucwebe ndawonye ukuze kuthengiswe kabanzi kugqamisa izici zomkhiqizo.
Izinto zokupakisha kufanele zibe zinhle kakhulu, umsebenzi wobuciko kufanele ube muhle: njengoba ibhokisi lokupakisha ubucwebe lithambile, lihlala isikhathi eside, liqinile, iphepha, indwangu, ipulasitiki yizinto zokupakisha ezikhethwe abakhiqizi abaningi. Amazinga ahlukene amatshe ayigugu angakhetha izinto ezahlukene zokwenza ibhokisi lokupakisha, isitayela sebhokisi kanye nesitayela sesikhwama sobucwebe ukuze kufane, kusebenze kahle.
Isitayela sokupakisha kufanele sibe nezinguquko: umqondo wokusetshenziswa kwabantu ushintsha njalo, ukupakisha akukwazi ukulungiswa, ukuze kuhlangatshezwane nezinguquko zesidingo sabathengi. Ukupakisha okungcono kakhulu kungaba ngezinjongo eziningi: iphakheji eklanywe kahle, ngaphezu kokupakisha komkhiqizo, ingasetshenziswa futhi ekuhlobiseni amafasitela noma ekuboniseni, noma ngisho nakwezinye izinjongo.
“Ogxile kumakhasimende, ogxile ekuthembekeni”. Sinamandla okusebenza ngobungcweti, amandla amaningi okudala, amandla okuxhumana aguquguqukayo, kanye nokuqonda kwesevisi yesimanje okuqotho. SILWELA umgomo wesizathu esifanayo: ukudala isithombe esibonakalayo esiphelele kakhulu sebhizinisi lakho, nokwandisa inani elingaba khona lesiko lomkhiqizo.
