Isikhwama sephepha esiphathwayo sibe yimidiya ebaluleke kakhulu emakethe, kodwa futhi amabhizinisi amaningi afuna ukuba yimodi yawo yokumaketha, isikhwama siyisikhwama esilula, esenziwe ngephepha, ipulasitiki, amakhadibhodi wezimboni angalukiwe nokunye. Ngokuvamile isetshenziselwa ukubamba imikhiqizo evela kubakhiqizi kanye nokubamba izipho njengezipho; Abantu abaningi basentshonalanga abasebenzisa imfashini baphinde basebenzise izikhwama njengemikhiqizo yezikhwama, ezingahlanganiswa nezinye imvunulo, ngakho-ke ziya ngokuya zithandwa ngabantu abasha. Isikhwama saziwa nangokuthi isikhwama sesandla, isikhwama nokunye.
Kungakhathaliseki ukuthi ungabona kuphi ukuba khona kwayo, izikhwama ezinjalo zikhona yonke indawo, asimangazi, futhi sicabange ngisho nokuthi ukuba khona kwesikhwama kuhle kakhulu, kungasisiza ukunciphisa ingcindezi esandleni, okubaluleke nakakhulu, kungaxazulula inkinga yokuthengisa ibhizinisi, ukuphrinta kwe-fuliter okulandelayo kanye nokupakishwa ukwethula izinzuzo ezithile zezikhwama zephepha eziphathwa ngesandla okuyizi:
Amandla okuqina
Sonke siyazi ukuthi izikhwama zokuthenga zepulasitiki ezivamile zijwayele ukuphuka futhi zizenze zivikeleke kakhulu kusho ukukhulisa izindleko zokuzenza. Izikhwama zephepha eziphathwayo ziyisixazululo esihle sale nkinga, ngenxa yokuqina kwayo okuqinile, ukumelana nokugqoka, ukuqina nokuqina, izikhwama zephepha eziphathwayo ezisezingeni eliphezulu ngaphezu kokuqina, futhi azinamanzi, umuzwa omuhle wesandla, ukubukeka okuhle nezinye izici. . Intengo ibiza kakhulu kunesikhwama sepulasitiki sendabuko, kodwa inani laso lendima lingaphezulu kakhulu kwesikhwama sepulasitiki.
Ubunjalo bokukhangisa
Isici esiyinhloko sezikhwama zokuthenga ezingezona ezilukiwe ezinendima yokukhangisa, umbala wokunyathelisa wesikhwama sephepha ophethwe ngesandla ukhanya kakhulu, ingqikithi yenkulumo yaso icacile, futhi iqinile futhi ihlala isikhathi eside, imane nje "ukugeleza kwesikhwama sokukhangisa", i umphumela wokukhangisa ebhizinisini mkhulu kakhulu kunezikhwama zepulasitiki zendabuko, izikhwama zephepha eziphathwa ngesandla zezinga eliphezulu ziwukugqamisa ukuthambekela komkhathi wenkampani.
Ukuvikelwa kwemvelo
Izikhwama zephepha eziphathwayo ziqinile, azigugi futhi zihlala isikhathi eside, futhi ukuvikelwa kwemvelo, ngeke kubangele umonakalo emvelweni, ukunciphisa kakhulu ukucindezela kokuguqulwa kwemfucumfucu yendlu yomuntu. Ukuqwashisa kwabantu banamuhla ngokuvikelwa kwemvelo kunamandla nakakhulu, ukusetshenziswa kwezikhwama zephepha eziphathwa ngesandla kukhula kuphela, kuyisinqumo esihle kubantu abathengayo.
Umnotho wezomnotho
Abathengi bangase futhi babe nokungaqondi okunjalo: izikhwama zamaphepha eziphathwa ngesandla zibukeka njengemfashini ephezulu, intengo ngokuqinisekile ibiza kakhulu kunezikhwama zepulasitiki, ngakho-ke bayanqikaza ukusebenzisa. Eqinisweni, izikhwama zephepha eziphathwayo zonga kakhulu futhi zishibhile kunezikhwama zepulasitiki. Kungani? Ngenxa yokuthi izikhwama zepulasitiki zingasetshenziswa kanye kuphela, inani lezikhathi lilinganiselwe kakhulu, kuyilapho izikhwama zamaphepha eziphathwa ngesandla zingasetshenziswa ngokuphindaphindiwe, futhi izikhwama zephepha eziphathwa ngesandla zilula ukuphrinta amaphethini, ukubonakaliswa kombala kucacile kakhulu. Kubonakala sengathi ukuthwala izikhwama zephepha kunonga kakhulu, futhi ukukhangisa kwayo, umphumela wokuphromotha kubonakala kakhulu.
