Njengoba kuvela zonke izinhlobo zokupakisha amabhokisi esipho, abakhiqizi bokupakisha amabhokisi esipho nabo baveza umklamo omusha, wokupakisha amabhokisi esipho umangalisa kakhulu. Nasi ukubuka okulula indima yokupakisha amabhokisi esipho. Ibhokisi lokupakisha linemisebenzi eyahlukahlukene, ezimbonini eziningi, ukupakisha umkhiqizo ukumaketha komkhiqizo kanye nesithombe senkampani kudlala indima ebalulekile. Ngakho-ke yimiphi imisebenzi yokupakisha?
Ukuphepha kokupakisha kuyinto eza kuqala: inhloso eyinhloko yokupakisha umkhiqizo ukuvikela izimpahla, ukwakheka kokupakisha kumele kucabangele ukuphepha, okuhlanganisa ukuphepha kokupakisha ngokwako kanye nokuphepha kwezimpahla ezipakishiwe. Ukwakheka kokupakisha kufanele kusekelwe ezicini zempahla ukuze kukhethwe izitsha ezifanele nezinye izinto zokupakisha, kucatshangelwe zonke izici ezifana nokugqoka, ukugcina, ukuthuthwa kanye nokusetshenziswa, ukuqinisekisa ukuthi konke kuphephile. Kulula ukuthwala: kusukela ngasekupheleni kweminyaka yama-1980, ithini elinomucu lingavulwa ngqo libe izinhlobo ezahlukene zamabhokisi. Kulesi sigaba, kulula kakhulu ukugcina, ukuthutha nokuthengisa, futhi kulula kakhulu kubathengi ukulisebenzisa. Indima eyisisekelo yokubukeka okuhle kwebhokisi lokupakisha elivamile: isimo sangaphakathi nesimo sangaphandle sezidingo zokupakisha kungenza abathengi bajabule, kungahlangabezana nesidingo sabantu sobuhle. Empilweni yangempela, ezimpahleni eziningi ezahlukene kuvame ukuthola ukuthi ezinye zingavumela umuntu akhanye okwamanje, ukunaka kwabantu emikhiqizweni kanye nemikhiqizo kuzothuthuka kakhulu, imiphumela yalokhu ukwakheka okuhle kokupakisha, ukwakheka kokupakisha okuyingqayizivele okuhle kakhulu kunomphumela "womthengisi othule", ngakho-ke ukwakheka kokupakisha kufanele kucatshangelwe kusukela ekhoneni lobuhle. Ukuvikelwa kwemvelo: ukuvikelwa kwemvelo kusuka emazingeni amabili ukuze kufezwe, elilodwa ukupakisha okufanele, ungachithi izinsiza; Okwesibili, ukusetshenziswa kwezinto zokunakelela ukucabangela okubanzi kwesayensi nokwesayensi kokupakisha okuxhunywe kwezinye izinkinga, njengokuthi ngabe kunemiphumela emibi empilweni yabantu, ukucutshungulwa kwezinto zokupakisha noma ukuphinda kusetshenziswe, ukuze kufezwe ukupakisha "okuluhlaza".
Abantu kufanele balandele isimiso sokuklama sokupakisha ukuze basebenzise kangcono imisebenzi yaso. Ukupakisha okuphelele, abakhiqizi bokupakisha amabhokisi esipho abangochwepheshe, kuyisinqumo sakho esiqinisekile.
